Lauren Muse
Digital Marketing Director
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About
I lead digital marketing across a multi-location organization, partnering closely with sales, operations, and leadership to turn performance data into actionable business decisions. My focus is on building durable marketing infrastructure including forecasting models, analytics frameworks, and automation.
Beyond performance marketing, I build local brand platforms that strengthen trust and competitive differentiation. I am especially proud of the development of our Renewal Cares initiative, integrating community impact with digital storytelling and employee engagement to drive measurable brand equity and customer trust.
- Growth Strategy & Revenue Forecasting: Scenario modeling that aligns demand generation with sales capacity, seasonality, and profitability targets
- AI-Driven Performance Marketing: Leveraging automation, first-party data, and predictive insights to improve acquisition efficiency and ROI
- Marketing Analytics & Infrastructure: Designing dashboards and decision-support systems
- Brand & Ecosystem Strategy: Aligning search, content, local community impact, and platform optimization into a cohesive digital growth engine
Experience
2020 - Present
Digital Marketing Director
Renewal by Andersen of Central Virginia and Roanoke
2018 - 2020
Marketing Director
Classic Granite and Marble
Education
2011
