Eilon Kelty

Creative director, photographer and videographer with over 10 years of experience leading brand identity, content production and visual strategy for B2B and direct-to-consumer businesses.

Background spans photojournalism, commercial production and brand building, with hands-on expertise in art direction, photography, video and post-production from concept through final delivery.

Co Founder & Creative Director at Sentier Coffee Roasters (2026 – Present)

• Developed the company's complete brand identity in-house, including logo, color system, typography, and packaging design, without the use of an agency or external designer.
• Illustrated a unique mascot for each coffee origin, giving the product line instant recognition on shelf and online.
• Direct all photo and video production, from studio product imagery to vertical ad creative for paid social.
• Plan and manage Meta ad campaigns for DTC sales and wholesale lead generation.
• Define the voice and aesthetic across Instagram, TikTok, Facebook, email and SMS, guided by a quarterly content calendar.
• Fabricated a custom mobile espresso cart that carries the company's look into events and pop-ups.
• Lead wholesale partnerships and run the Shopify storefront.

Founder, Lead Photographer & Videographer at Re-Capture (2022 – 2026)

• Grew a production company from launch to 40+ B2B clients, including hotels, architects, interior designers, developers, contractors, and real estate agencies.
• Served as lead photographer for major Israeli companies, working directly with CEOs and executive teams.
• Specialize in architecture, interiors and high-end product imagery, handling every stage from pre-production and lighting through retouching, editing and color grading.
• Managed a team of photographers, assigning shoots and reviewing all work before client delivery.
• Wrote, directed, lit and shot a limited-series cooking show, guiding on-camera talent including celebrity guests.
• Planned and executed multi-day international productions.
• Delivered complete project portfolios on tight deadlines for marketing, property listings, billboard, and design publications.
• Developed social media content calendars for clients to accompany their photo and video assets.

Creative Director, Photographer & Videographer at Anglo Saxon Real Estate (2020 – 2021)

• Produced listing photography, video tours and agent profile videos for residential properties.
• Scheduled each shoot around the property's orientation and natural light, staging rooms for clean, market-ready compositions.
• Designed print advertising and flyers to support property marketing.
• Managed Instagram and Facebook for the Pardes Hana branch.
• Named Discovery of the Year, 2020.

Photojournalist & Photo Team Lead at Israel Defense Forces, Spokesperson's Unit (2016 – 2019)

• Published 270+ photo and video pieces in national media, including Channels 11, 12 and 13, Times of Israel, Jerusalem Post, Mako and Walla.
• Led a team of photographers covering large-scale field exercises, coordinating coverage directly with senior commanders.
• Delivered news-ready images and video on tight deadlines under fast-changing field conditions.
• Received the Chief of Staff Award, 2018.