Ellie Olson
Founder & Content Creator in Partnership
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About
Founder & Lead Travel Host: Direct all operations, brand strategy, and execution for an international travel company specializing in curated, immersive group trips for women worldwide.
Community & Event Management: Host and facilitate multi-day international group excursions, managing end-to-end logistics, vendor partnerships, activity scheduling, and guest experiences to build an empowered global traveler community.
Content Creation & Digital Strategy: Produce, edit, and distribute high-converting promotional media across social platforms (Instagram, TikTok) to drive trip bookings, brand engagement, and organic community growth.
Experience
Founder & Content Creator in Partnership - Earth With Ell | Worldpackers Travel Company - Worldwide
(2025-01)
- Founder & Lead Travel Host: Direct all operations, brand strategy, and execution for an international travel company specializing in curated, immersive group trips for women worldwide.
- Community & Event Management: Host and facilitate multi-day international group excursions, managing end-to-end logistics, vendor partnerships, activity scheduling, and guest experiences to build an empowered global traveler community.
- Content Creation & Digital Strategy: Produce, edit, and distribute high-converting promotional media across social platforms (Instagram, TikTok) to drive trip bookings, brand engagement, and organic community growth.
- Advanced Skills: Brand Partnerships & Sponsorships, UGC & Short-Form Video Production, Community Building, Multi-Channel Campaign Execution, E-Commerce & Web Management, Affiliate Marketing, Event & Experience Design, Project Management
Marketing Strategist - Cates Fine Homes - Stillwater, MN
(2023-03)
- Lead and manage the company's social media presence, collaborating with top-tier photographers, architects, and interior designers to create high-quality, engaging content that drives audience growth and engagement.
- Consistently refining the company's brand identity with a modern, cohesive visual strategy—enhancing user experience and reinforcing its luxury positioning through a custom-coded website that is regularly updated and maintained.
- Drive lead generation through targeted email marketing campaigns, SEO-optimized blog content, and compelling storytelling that enhance the brand's visibility and market presence.
- Design and lead high-quality branded materials, including vehicle graphics, print collateral, and client presentations, ensuring a polished and consistent high end brand experience.
- Advanced Skills: Brand Development, Website Design (CSS), Graphic Design, Social Media Strategy, Email Marketing, Content Creation, Adobe Creative Suite
Founder & Freelance Designer - Ollie Branding LLC - Worldwide
(2022-05)
- Independently acquire and collaborate with clients to craft logo designs and sophisticated brand identities that align with their vision and strategic business objectives.
- Develop tailored brand messaging and identity systems that amplify client visibility, establish market differentiation, and resonate with target audiences.
- Develop and custom-code sophisticated, visually striking websites with advanced CSS, creating seamless user experiences that elevate brand presence and digital credibility.
- Advanced Skills: Branding, Logo Design, Typography, Brand Identity, Brand Messaging, Website CSS, Adobe Creative Suite
Education
Bachelor of Science - Marketing - Minnesota State University, Mankato (2022-05)
Certificate - Graphic Design - Minnesota State University, Mankato (2022-05)