Evan L. Gilmer

Healthcare marketing analytics professional with 10+ years of experience translating complex healthcare, digital engagement, and patient-flow data into actionable growth insights. Skilled in funnel analytics, audience segmentation, campaign performance measurement, dashboard development, A/B testing strategy, and executive reporting across health systems, nonprofits, academic medical centers, and digital health platforms. MBA candidate in Marketing & Information Systems with deep experience in HIPAA-compliant data practices, EHR/EMR-enabled analytics, and cross-functional stakeholder reporting.

Marketing Analytics & Strategy Manager - MedCASH Solutions, Inc.

(2025-01)

• Built a launch analytics framework across 6 acquisition funnel stages, defining KPIs for conversion, CPA, engagement, activation, and B2B lead generation.
• Developed channel optimization dashboard across 5 paid and organic channels, establishing weekly reallocation rules to shift 10–15% of spend toward higher-converting sources.
• Designed a 7-test A/B roadmap across messaging, rewards framing, trust/privacy cues, activation language, and landing-page CTAs to improve campaign targeting and user conversion.
• Built a $100K MVP launch budget model across paid acquisition, creative, creator outreach, B2B LinkedIn, and testing reserve to support forecasting and acquisition planning.
• Segmented launch audiences across cost-exposed families, digital wallet users, HDHP employees, and prescription affordability users, aligning messaging and channel mix to customer needs.

Senior Research Associate - Partnership to End Addiction / Center on Addiction

(2017-01 - 2020-12)

• Evaluated $10M SAMHSA-funded NYSBIRT II initiative across 12 clinical sites, analyzing reach, engagement, service conversion, referral performance, and sustainability.
• Analyzed patient service funnels across 301,690 pre-screens, 22,502 full assessments, 11,264 brief interventions, and 2,665 referrals, supporting 126.5% achievement of service targets.
• Built funnel performance metrics, including 11% positive pre-screen rate, 70% full-screen follow-through, and 5% missed/refused intervention rate, to identify optimization opportunities.
• Segmented 189K patients by demographics, site type, risk level, substance-use profile, and treatment need to inform targeted engagement strategies.

Research Analyst - NYU Langone Medical Center

(2013-01 - 2015-12)

• Monitored digital engagement and adherence metrics across a 4-arm mHealth intervention platform, tracking WebEx attendance, video engagement, meal logging, activity, and weight self-monitoring.
• Supported recruitment and engagement workflows for a 300-participant NIH-funded randomized trial, preparing performance updates across baseline, 3-month, and 6-month time points.

MBA - Marketing & Information Systems - Fordham University, Gabelli School of Business (2026-05)

MA - Psychology - The New School for Social Research