Kayiona Willis

Data-driven Digital Media professional with a 4.0 GPA and Division I & II collegiate athletic background, combining analytical insight, creative execution, and performance-based strategy. Experienced in digital analytics, audience engagement, multimedia production, and performance reporting. Proven ability to translate data into actionable marketing decisions, increase engagement through targeted outreach, and deliver structured reporting for executive stakeholders.

Recognized leader with executive board experience and a record of high performance in competitive environments.

Performance Development Coach at The Hoopers Clinic (2024-01 – Present)

• Developed structured training programs using performance analytics and progress tracking.
• Monitored athlete metrics and adjusted training plans to improve outcomes.
• Mentored athletes in discipline, preparation, and goal-setting strategies.
• Demonstrated leadership and communication across diverse age groups.

Digital Media & Content Production Intern at Madonna University (2024-01 – 2024-12)

• Designed digital graphics supporting athletic branding and program promotion.
• Operated broadcast cameras for live events, ensuring high-quality visual output.
• Collaborated with athletics and media staff to support digital content strategy.
• Contributed to multimedia storytelling initiatives aligned with engagement goals.

Sales & Marketing Representative at LA Fitness (2024-01 – 2024-12)

• Exceeded sales targets through data-driven outreach and customer segmentation strategies.
• Conducted customer profiling analysis to improve retention and engagement rates.
• Ranked among top-performing sales representatives at the location.
• Applied performance tracking metrics to refine outreach and optimize conversion strategies.

Bachelor of Arts in Digital Media – Elizabeth City State University (2025-12)