Evanna Lin

Results driven marketing analytics professional with expertise in data visualization, AI-driven marketing automation, SEO optimization, campaign strategy, and performance reporting. Skilled at transforming complex metrics into actionable insights to drive revenue growth and improve ROI for remote and hybrid teams.

E-Commerce Owner / Marketing Strategy and Analytics - Etsy - Remote

(2022-01)

• Achieved a 3.7% organic conversion rate (nearly double Etsy's average) through SEO and data-driven optimization
• Operated a profitable e-commerce shop with a 5 star rating and repeat customer badge, consistently leveraging SEO and analytics to drive conversions and customer loyalty
• Analyzed traffic and sales data to optimize product listings, promotional strategies and organic reach
• Conducted influencer outreach to promote my products via TikTok

Marketing Analytics & Growth Consultant (Contract) - Collin County RV Repair - Remote

(2025-06 - 2025-08)

• Revived a dormant Facebook presence, boosting brand awareness and engagement
• Drove a 230% increase in page views, 430% growth in reach, and doubled content interactions within 90 days, revitalizing brand visibility in a low-engagement niche
• Grew Facebook visits by 94% while maintaining steady audience growth
• Applied data-driven insights to optimize posting schedule and content mix, improving performance and customer engagement

AI Marketing Intern - HubSpot - Remote

(2024-09 - 2024-11)

• Leveraged HubSpot AI-powered marketing automation tools to streamline deliverables for a small business client
• Designed an 8-week AI-assisted email drip campaign, improving segmentation to boost open and click-through rates
• Created a 6-week TikTok video campaign supported by AI-driven content ideation tools to increase community engagement and brand reach
• Reduced project turnaround time by 20+ hours through AI-enabled research, automated campaign drafting, and optimized content workflows

E-Commerce Shopper - HEB - Pleasanton, TX

(2021-08 - 2025-06)

• Provided efficient, high-accuracy fulfillment of online grocery orders while maintaining strong attention to detail and time-sensitive workflow standards
• Delivered consistent customer-focused service by ensuring order accuracy, substitutions, and quality control aligned with customer expectations
• Communicated effectively with team members and customers to resolve order issues and improve fulfillment outcomes in a fast-paced environment
• Supported process improvement by providing feedback on workflow efficiency and identifying opportunities to enhance the online shopping experience
• Maintained high performance standards in a high-volume retail environment requiring organization, adaptability, and reliability

Master of Science - Digital Marketing - Western Governors University (2024-10)

Bachelor of Arts - Educational Studies - Secondary Chemistry Science Education - Western Governors University (2023-08)