E-Commerce Owner / Marketing Strategy and Analytics - Etsy - Remote
(2022-01)
- Achieved a 3.7% organic conversion rate (nearly double Etsy's average) through SEO and data-driven optimization
- Operated a profitable e-commerce shop with a 5 star rating and repeat customer badge, consistently leveraging SEO and analytics to drive conversions and customer loyalty
- Analyzed traffic and sales data to optimize product listings, promotional strategies and organic reach
- Conducted influencer outreach to promote my products via TikTok
Marketing Analytics & Growth Consultant (Contract) - Collin County RV Repair - Remote
(2025-06 - 2025-08)
- Revived a dormant Facebook presence, boosting brand awareness and engagement
- Drove a 230% increase in page views, 430% growth in reach, and doubled content interactions within 90 days, revitalizing brand visibility in a low-engagement niche
- Grew Facebook visits by 94% while maintaining steady audience growth
- Applied data-driven insights to optimize posting schedule and content mix, improving performance and customer engagement
AI Marketing Intern - HubSpot - Remote
(2024-09 - 2024-11)
- Leveraged HubSpot AI-powered marketing automation tools to streamline deliverables for a small business client
- Designed an 8-week AI-assisted email drip campaign, improving segmentation to boost open and click-through rates
- Created a 6-week TikTok video campaign supported by AI-driven content ideation tools to increase community engagement and brand reach
- Reduced project turnaround time by 20+ hours through AI-enabled research, automated campaign drafting, and optimized content workflows
E-Commerce Shopper - HEB - Pleasanton, TX
(2021-08 - 2025-06)
- Provided efficient, high-accuracy fulfillment of online grocery orders while maintaining strong attention to detail and time-sensitive workflow standards
- Delivered consistent customer-focused service by ensuring order accuracy, substitutions, and quality control aligned with customer expectations
- Communicated effectively with team members and customers to resolve order issues and improve fulfillment outcomes in a fast-paced environment
- Supported process improvement by providing feedback on workflow efficiency and identifying opportunities to enhance the online shopping experience
- Maintained high performance standards in a high-volume retail environment requiring organization, adaptability, and reliability
