Fidel Gomez

Full-Stack Marketer with 12+ years leading high-performance teams and delivering measurable revenue growth across multiple industries and countries. Expertise in Go-to-Market strategy, P&L management, customer acquisition, and digital transformation. Proven ability to reduce CAC, improve MQL-to-SQL conversion, and scale brand value through data-driven marketing execution. Actively seeking new challenges to contribute strategic vision, commercial leadership, and hands-on execution.

Marketing & Sales Manager at Gastronómica Miami (2025-11 – 2026-05)

• Designed and executed a full-funnel marketing strategy for the Miami F&B market, integrating demand generation, digital performance, and brand experience initiatives.
• Leveraged AI-powered automation tools including GoHighLevel and HubSpot CRM to build automated lead nurturing workflows, reducing manual follow-up time and accelerating the sales cycle.
• Drove a 2X revenue increase in the B2B channel within the tenure period through targeted account-based marketing campaigns and strategic partnership development.
• Managed Meta and Google Ads campaigns with continuous ROI-based optimization, increasing digital traffic and online reservations month-over-month.
• Strengthened customer retention through loyalty programs and email marketing sequences, extending customer lifetime value and growing average ticket size.

Marketing & Sales Manager at DC Industrial (2024-11 – 2025-11)

• Designed and implemented a B2B Go-to-Market strategy for the industrial machinery sector, building a qualified MQL/SQL pipeline and shortening the sales cycle through segmented nurturing campaigns.
• Led the digitalization of the commercial area by integrating CRM systems (HubSpot), marketing automation, and data analytics to improve sales decision-making and reduce Customer Acquisition Cost (CAC).
• Developed trade marketing materials and campaigns targeting distributors and industrial clients, strengthening brand presence at trade shows and specialized channels.
• Coordinated the internal sales team by setting segment-based goals, incentive structures, and performance reporting systems that boosted commercial productivity.

Marketing Director at HAS Companies (2024-01 – 2024-11)

• Drove innovative Go-to-Market and digital marketing strategies that positioned HAS as a sector leader, aligning brand strategy with P&L goals and enhancing sales team performance.
• Managed internal design and digital communication teams while coordinating with external agencies for the development of specialized digital products.

Marketing Consultant Director at Independent Consultant (2020-01 – 2023-12)

• Increased client revenue by 9% within the first year of engagement; elevated brand value by 45% through Go-to-Market repositioning and customer lifecycle optimization for entrepreneurs worldwide.
• Grew customer acquisition by 5% and extended customer lifecycle by 33%, refining methodologies across digital marketing, sales, and branding.

General Manager at BrandingCo (Digital Marketing Agency) (2014-01 – 2020-12)

• Led strategic initiatives resulting in 6X company growth, 75% operational profitability improvement, and sustained 20%+ sales growth over 5 years.
• Oversaw expansion of regional supermarket chains from 5 to 30+ outlets; managed IDB-backed franchise development, establishing the agency as a key player in the Caribbean region.

Marketing & Sales Director at Shell Colombia Reseller Program (2011-01 – 2014-12)

• Implemented Shell's global marketing plan, achieving 15% annual sales growth across B2C and B2B channels, and increasing the sales quota by 25% during tenure.

Key Account Manager at Exxon Mobil Reseller Program (2009-01 – 2011-12)

• Orchestrated a commercial growth plan that increased average customer ticket by 12%, improved customer retention by 30%, and expanded sales volume by 40% in the assigned region.

Certified Business Mentor (2020-01 – 2020-12)

Certified Professional in Market Research Methodologies in Market Research (2018-01 – 2018-12)

Continuing Education in Digital ADS, Social Media, Data Analysis (2017-01 – 2017-12)

Bachelor in Marketing (2015-01 – 2015-12)

Associate in Advertising (2009-01 – 2009-12)