Gabriella Vicari

Trade Marketing Professional with experience supporting in-store marketing activations and retail merchandising for national accounts, including Target and Five Below. Proficient in cross-functional campaign management, influencer brief development, and retail display project execution. Utilizes a fine arts background to enhance brand and trade marketing strategies with creative, visually captivating solutions.

Assistant Trade Marketing Manager - Kiss Products, Inc. - Port Washington, NY

(2025-03 - 2026-02)

• Provided strategic marketing support for retail accounts including Target, Five Below, and various small chain accounts.
• Developed social media content and in-store marketing assets to enhance product visibility and engagement at Target and Five Below retail locations.
• Drafted creative briefs for display ads and influencer campaigns, delivering high-impact content and media assets to achieve a ROAS of 3.0 or higher.
• Partnered with Target's media team to execute digital display ads featuring shoppable links that drove traffic to the KISS Brand Page.
• Developed creative briefs for permanent in-store display graphics and provided feedback to the creative team to ensure alignment with current brand messaging.
• Coordinated beauty education materials and managed sample/gratis distribution to store staff, empowering them to effectively communicate product benefits to customers.
• Collaborated cross-functionally with Product Development, Sales, Creative, and Project Management teams to ensure alignment and timely execution.

Display Specialist - Kiss Products, Inc. - Port Washington, NY

(2022-11 - 2025-03)

• Managed retail display projects from initiation to completion to ensure on-time delivery to major retailers.
• Reviewed 3D engineering drawings and graphic renderings to guarantee production accuracy before proceeding with prototype development.
• Gathered vendor quotes and developed cost reports to track display budgets and maintain cost efficiency.
• Oversaw artwork due dates and reviewed vendor proofs to ensure quality standards.
• Focused on KPIs to ensure all projects remained within budget and troubleshoot any issues that arose.
• Input pricing and issued purchase orders in SAP and SAP Concur for vendor expenses and tooling.
• Liaised between display vendors, product development, marketing, engineering, quality control, purchasing, and production teams to improve efficiency.
• Trained new team members and cross-functional teams on display processes.

Salon Manager - Head Rush Salon - East Hills, NY

(2020-03 - 2022-11)

• Managed daily salon operations including scheduling, client communications, and retail merchandising.
• Boosted retail product sales through personalized recommendations and in-store retail organization.
• Developed job postings, coordinated interviews, and supported onboarding and training of new hires.
• Managed opening and closing procedures, ensuring precise daily transactions and operational efficiency.

Bachelor of Fine Arts - Painting - Pratt Institute, Brooklyn, NY (2015-08 - 2019-05)