Gabrielle Easterling

Collaborate with university marketing stakeholders to provide student-facing brand insights and campaign feedback. Analyze messaging, visual identity, and audience resonance across institutional communications. Contribute strategic recommendations to enhance engagement and brand alignment within the student population.

Student Brand Advisor Team Member at West Chester University (2025-12 – Present)

• Collaborate with university marketing stakeholders to provide student-facing brand insights and campaign feedback.
• Analyze messaging, visual identity, and audience resonance across institutional communications.
• Contribute strategic recommendations to enhance engagement and brand alignment within the student population.

Bather / Store Associate at PetSmart (2025-07 – 2025-11)

• Delivered client-facing service in a high-volume retail environment, maintaining strong customer satisfaction and retention.
• Managed appointment scheduling and service add-ons, contributing to revenue generation through upselling
• Resolved customer concerns with professionalism under time-sensitive conditions.
• Maintained operational efficiency while balancing multiple service requests.

Business Marketing Administration Intern at Fitness Factory/DCAP (2024-06 – 2024-08)

• Conducted market research, developed buyer personas, and improved sales processes.
• Implemented SEO, SEM, and PPC strategies to strengthen digital presence.
• Designed marketing graphics and surveys to gather consumer insights.

Creative Director & Marketing Lead (Student Volunteer) at SWOPE/SME Concert Series (2022 – Present)

• Led branding, social media content, and event promotion for contemporary concerts.
• Spearheaded cross-departmental campaign coordination for multi-audience concert productions.
• Increased student engagement through innovative marketing and design strategies.

Senior Game Advisor at GameStop (2023-10 – 2024-02)

• Drove sales through personalized product recommendations based on customer behavior and preferences.
• Managed high-volume transactions while maintaining accuracy and brand-aligned customer experience.
• Assisted in visual merchandising and in-store promotional execution to support product launches.
• Contributed to upselling strategies and loyalty program enrollment.

B.S. in Business Marketing – West Chester University (2026-05)