National Ad Sales Planner - SINCLAIR MEDIA NETWORKS - New York, NY
(2020-02 - 2023-04)
- Prepared, revised and maintained sales media Upfront and Scatter plans. From handling preemptions, flowcharts, brand allocations, cancellations, options, rating stewardship to invoicing.
- Served as the main point of contact for agency client partners. Provided exceptional client serving by collaborating with Pricing and Planning to fulfill sales orders while maximizing and maintaining network inventory.
Director, Sales Operations - NBC UNIVERSAL - New York, NY
(2007-10 - 2017-10)
Oct. 2007 - NBC Universal acquired Oxygen Media and expanded my responsibilities to oversee Commercial Operations for Bravo, Chiller, Sleuth/CLOO and Universal HD, in addition to the Oxygen network.
- Seamlessly handled the trap transmission and log broadcast shadow during the acquisition and merger period of Oxygen.
- Effectively led five cable properties and 24 direct reports simultaneously. Guided and developed the team and owned responsibility of scheduling, commercial accuracy and inventory clearance.
- Led projects on several network re-designs and re-brands, system migrations, TV launches and staff meetings.
- Published accelerated schedules, deadlines and disaster recovery plans.
- Interviewed and hired temp contractors to fill daily assignments and Olympic back-fills.
- Worked closely with Broadcast Operations, Programming, Marketing, Sales and Advertising Agencies - bringing all aspects of business together into the delivery of the daily broadcast playlist.
- Collaborated with leadership executives on business processes, goals, streamlining, innovation and staying competitive in the market place.
- Executed quick thinking responses around media coverage stories; such as pulling violent ads and programs around school, club, concert and movie theater shootings.
- Exercised viewer sensitivity around plane crashes, tourism and bad press. Anticipated business needs preparing for hurricanes and nor'easters.
- Provided 24/7 availability to the NBCU Broadcast Operations facility and rotating on-call weekends and holidays.
- Acquired additional responsibility to oversee Com Ops for Sprout/Universal Kids and the NBC Kids Saturday morning block/The More You Know – In a company portfolio re-design, July 2016.
Director, Advertising Operations - OXYGEN MEDIA, INC. - New York, NY
(2007-02 - 2007-10)
- Promoted to Director and oversaw Commercial Operations and a Traffic staff of six Coordinators.
- Actively engaged with teams to support the delivery of the broadcast playlist.
- Maximized inventory and revenue to aid in successfully reaching sales goals.
- Created business processes, policies and deadlines.
Traffic Manager - OXYGEN MEDIA, INC. - New York, NY
(2002-02 - 2007-02)
- Maintained the accuracy of the Selling Schedule and Log Reconciliation.
- Cross-trained to cover all department aspects and relied upon to address on-air issues.
- Was on-call 24-hrs to resolve discrepancies, make-goods, optimize revenue and fulfill sales plan agreements.
- Conducted staff development, reviews and business process training.
- Interviewed and hired new staff with the growing needs of the business.
- Redirected commercial tapes and logs during the 9/11 attacks and seamlessly delivered the broadcast playlist during the Northeast black-out of 2003.
Traffic Coordinator - OXYGEN MEDIA, INC. - New York, NY
(1999-11 - 2002-02)
- Established policies and procedures and helped build the data base in preparation of the launch of a new network meeting a tight deliverable date of 2-2-2000.
- Built broadcast logs, maximized revenue and resolved conflicts.
- Instructed and maintained accurate copy for all national sales accounts.
- Executed added value for billboards, vignettes and sponsorships.
Traffic Coordinator - MSNBC - New York, NY
(1999-07 - 1999-10)
- Entered commercial instructions and built broadcast logs. Maintained accurate accounts and file system.
- Accounted for missing commercials during live broadcasts; including 15-hrs of consecutive coverage during the time when JFK Jr.'s plane was missing.
Sales Assistant / Back-up Continuity Director - VIACOM / WLTW-FM, Lite-FM - New York, NY
(1993-09 - 1999-07)
- Served as liaison between Account Executives and their clients.
- Prepared client presentations and radio station brochures.
- Wrote commercial scripts, entered instructions and checked logs.
Accounting Clerk / Program Director Assistant - VIACOM / WLTW-FM, Lite-FM - New York, NY
(1992-03 - 1993-09)
- Maintained barter and expense reports.
- Entered accounts payable, printed checks and invoices.
- Assisted in music scheduling and delivered the radio playlist.
