Garrett Steele

Results-driven Marketing Operations Specialist with 9+ years of experience directing high-volume email marketing programs that reach tens of thousands of subscribers daily. Proven track record managing end-to-end campaign lifecycles, audience segmentation, and product-launch execution across multiple e-letter publications. Combines strong SQL and data-analysis skills with hands-on team leadership and cross-functional collaboration to improve engagement, deliverability, and operational efficiency.

Senior Operations Specialist - New Market Group - Baltimore, MD

(2017-06)

• Direct end-to-end campaign lifecycle management for multiple daily e-letter publications reaching tens of thousands of subscribers, overseeing audience segmentation, content development, scheduling, deployment, and performance monitoring.
• Mentor and supervise a junior team member, providing day-to-day direction, coaching, and quality oversight that ensures accurate, on-time campaign execution.
• Build and maintain HTML-based email templates for internal and external campaigns, ensuring consistent formatting, functionality, and compatibility across email platforms.
• Design targeted audience segments and mailing strategies aligned to marketing objectives and campaign goals, strengthening subscriber engagement.
• Lead operational execution of new product launches, coordinating content development, audience targeting, campaign scheduling, and cross-functional alignment.
• Analyze email delivery and campaign performance metrics to identify trends, refine segmentation, improve engagement, and maintain strong inbox deliverability.
• Partner cross-functionally with marketing, technology, creative, and operations teams to align requirements, troubleshoot issues, and drive successful execution.
• Manage team workflow by prioritizing projects, tracking deliverables, flagging risks early, and facilitating communication across connected teams.
• Identify and implement data-driven process improvements that streamline campaign workflows and increase operational efficiency.
• Maintain accurate campaign and operational reporting using Excel, SQL, and internal databases to support data-driven decision-making.

Marketing Data Analyst - All Risks Ltd. - Cockeysville, MD

(2016-04 - 2017-05)

• Evaluated representative performance and productivity within a mid-sized call center environment, surfacing insights that supported operational improvements.
• Managed and maintained insurance data for a portfolio of several thousand corporate entities.
• Compiled and delivered comprehensive performance metrics to leadership, supporting formal staff evaluations and data-driven management decisions.

Bachelor of Science - Computer Science - Towson University (2015-05)

Associate of Science - Computer Science - Community College of Baltimore County (2013-05)