Garrott Smith

Hi! I'm a creative strategist with 15 years of experience leading social, content, and digital innovation with agencies. I've been lucky enough to craft award-winning experiences for some of the world's biggest brands, like Microsoft, NBC Universal, Walmart and Warner Bros Discovery.

I'm known for building high-performing teams and new capabilities, driving measurable business growth, and creating culturally resonant brand experiences. My expertise is in integrated marketing, social media leadership, and digital transformation.

Senior Vice President, Strategy - Assembly Media, Inc. (DJE Holdings Agency)

(2023-01)

• Head of Social for Assembly U.S., overseeing practice operations, social strategy, management, and content production for Microsoft, LinkedIn, and Xbox work.
• Interim North America Head of Strategy, leading team of 20+ employees including managing practice financial health, talent resourcing and allocation, and training and standardization of strategy work across portfolios.
• Oversee $20MM+ digital marketing portfolio, serving as senior-most strategy lead across social and integrated accounts, including Microsoft's B2B commercial marketing organization.
• Drive $5MM+ in Assembly new business annually through strategic leadership and client growth initiatives.

Senior Vice President, Head of Digital - Edelman (DJE Holdings Agency)

(2021-01 - 2023-12)

• Head of Digital for U.S. Food & Beverage sector, acting as senior-most advisor for digital work across portfolio of CPG and agriculture clients: such as ADM, General Mills, and Nestlé.
• Senior leader in Edelman's Social Accelerator practice, supporting operations, training, and talent management for social strategists and managers across U.S.
• Oversee a fluctuating portfolio of $15MM+ client digital-marketing work, acting as senior-most social or content strategist to create brand experiences across sector, such as for Citi, CVS Health, HP, and REI.
• Founded and led Edelman U.S. digital mentorship program, now adopted globally.
• Drove more than $12MM in net-new business acquisition as part of pitch teams.

Senior Director, Integrated Marketing Strategy - Accenture Song

(2018-01 - 2021-12)

• Held dual role as senior-most strategist and Head of Influencer Marketing for North America, including clients such as Allergan, Navy Federal Credit Union, and WarnerMedia.
• Managed $10MM+ cross-industry and global portfolio in work ranging from ecommerce and loyalty marketing to consumer-engagement campaigns.
• Delivered $5MM+ in new business annually through integrated brand and digital strategy.

Account Director, Social & Influencer - Meredith Xcelerated Marketing (MXM)

(2012-01 - 2018-12)

• Held 3 roles concurrently; Account leader for social AOR business, Lead social strategist for our entertainment sector, and Head of Influencer Marketing.
• Managed a $3MM+, 3-year social AOR relationship with AMC Networks, spanning their top-tier programming like The Walking Dead and Handmaid's Tale.
• Acted as senior-most Influencer and Creator SME, advising across a national client portfolio—including clients such as Lowe's, Kraft Heinz, Cambria Hotels, and Walmart—leading practice operations, talent management and training for Influencer team members.
• Transformed MXM's digital publicity services into a national Influencer Marketing Practice, recentered on content production and partnership strategy.
• Contributed to more than $10MM in organic business growth over 5 years.

Bachelor of Science - Mass Communications - Towson University