Robert Brooks

Dynamic and growth-focused executive with a proven track record of driving scalable revenue, expanding market share, and leading high-impact client acquisition strategies across media, multicultural marketing, and nonprofit sectors. Expert in leveraging CRM optimization, data-driven outreach, and cross-functional collaboration to deliver measurable growth. Adept at accelerating deal velocity, refining sales funnels, and spearheading go-to-market strategies that enhance stakeholder value and organizational sustainability.

ANA AIMM / DMI CONSULTING 2024 – 2025

ANA AIMM (Alliance for Inclusive and Multicultural Marketing), a division of the Association of National Advertisers (ANA), leads inclusive business growth efforts. ANA is the premier U.S. marketing industry body, supporting over 50,000 professionals and 1,400+ member companies through advocacy, best practices, and industry insights. DMI Consulting manages ANA AIMM’s operations and growth initiatives. (ANA has been in existence for over 100+ years)

Led the transformation of ANA AIMM’s client recruitment and outreach strategy, increasing weekly prospect engagement from under 30 to over 500+, which directly contributed to exceeding 2024 acquisition goals by 13%, driving 77% YoY growth (Jan–Apr 2025), and achieving a 50% acquisition increase in Q1 2025—despite significant economic and political challenges facing DEI-related organizations.

DIRECTOR OF GROWTH & DEVELOPMENT, 2024 – 2025 

Lead strategic business development efforts on behalf of the ANA’s AIMM division, overseeing cross-functional collaboration across marketing, sales, client service, and events. Drive scalable growth strategies that generate stakeholder value, increase revenue, and maximize client acquisition and retention.

Drive strategic growth initiatives by partnering with the VP of Growth & Development to lead client recruitment, shape acquisition development plans, and identify new business opportunities. Leverage data insights from CRM systems and sales funnels to refine processes, improve client engagement, and boost profitability. Champion efforts that enhance stakeholder satisfaction while supporting long-term revenue growth and organizational sustainability.

Key Successes:

• Directed the execution of an upgraded, data-driven business development strategy that resulted in a 1500–2500% increase in weekly outreach, scaling from 20–30 to over 500+ new prospect outreaches per week.
• Implemented a customized prospect management and CRM system, expanding tracking from 250 to over 2,000+ active prospects (a 700% increase), improving funnel visibility, forecasting accuracy, and collaboration across departments.
• Drove Year-over-Year Q1 2025 growth by 50%, with 45% directly attributed to personal efforts in client acquisition and strategic execution.
• Exceeded 2024 acquisition projections by 13%
• Doubling Quarterly acquisition rate and reducing deal close time by 50%.
• Presented business development performance updates to executive leadership and contributed to annual strategic planning processes.

WHUR Network provides innovative digital solutions for its broadcast properties to increase engagement, sales, and revenue. (Servicing DC for over 50+ years)

DIGITAL SOLUTIONS SPECIALIST

Led the development and execution of digital sales business initiatives, enhancing WHUR’s digital solutions portfolio and significantly increasing sales and revenue. Oversaw client engagement strategies, relationship building, and market expansion to maximize profitability.

Key Successes:

• Led annual sales of $1.3M, contributing to revenue growth by driving digital solutions and expanding reach.
• Increased client retention through relationship-building strategies, achieving higher satisfaction and loyalty from clients and stakeholders.
• Identified new business opportunities, maximizing profitability through market prospecting and client engagement initiatives.
• Implemented cutting-edge digital strategies aligning with industry trends, maintaining WHUR's competitive edge in a fast-paced environment.

Urban One is a leading media company providing multi-platform content and advertising solutions. (Been in existence for over 35+ years)

DIGITAL SALES MANAGER – RADIO ONE DALLAS, 2014 – 2019

Led the digital and video media initiatives for Radio One Dallas, managing a team of 9 and driving substantial revenue growth through strategic digital campaigns. Guided the transition into a more digitally-focused media landscape.

Key Successes:

• Exceeded digital revenue targets, achieving over $400K annually and increasing monthly digital revenue by 250%.
• Created a Digital Division, boosting digital ad revenue and expanding market share.
• Led the team to surpass market competitors, increasing ranking in digital revenue share.
• Reduced revenue loss by 99%, improving financial accuracy and streamlining reconciliation processes across teams.
• Drove multi-platform revenue streams, integrating digital, radio, video, and promotional strategies into a unified offering.

Managed content production for Radio One Dallas & St. Louis, increasing brand exposure and engagement by digital media. Coordinated large-scale event coverage and led content strategy to align with audience expectations and company goals.

Key Successes:

• Managed media coverage for 10+ major events annually, attracting 28K attendees and boosting engagement.
• Recruited and led teams of 25, driving digital media success across both Radio One markets.
• Enhanced brand visibility and audience interaction through strategic campaigns and managing online content production.
• Led media coverage during national events like Ferguson, contributing to nationwide social awareness and discussions.

Simply 4ME, Inc. focuses on creating and distributing digital content across multiple platforms, including IPTV, interactive gaming, and digital media.

PORTFOLIO MANAGER

Directed the launch of Simply ME TV’s multiplatform network, overseeing video production, digital content strategy, and operational management. Pivotal in launching successful programs and driving significant increases in viewership.

Key Successes:

• Led the successful launch of Simply ME TV’s IPTV network, significantly increasing viewership and engagement.
• Directed projects like the American Indoor Football season and Mothership Videogame Series for Xbox 360.
• Streamlined communication between cross-functional teams, improving operational efficiency and ensuring project delivery.
• Led teams across markets to optimize resource allocation and ensure seamless execution of projects globally.

EDUCATION & PROFESSIONAL TRAINING

• Master of Science (MS) in Television & Radio | Brooklyn College CUNY, Brooklyn, NY
• Bachelor of Arts (BA) in English | The Ohio State University, Columbus, OH
• Broadcast Leadership Training Program – National Association of Broadcasters /NABEF
• Executive Mentorship Training Program – Urban One, Inc.
• Leadership Development Program – National Association of Broadcasters /NABEF
• Excellence Program – Endeavor