Gary Hsieh

GARY HSIEH - Business Development Director

Talent

Santa Clara, Santa ClaraMember since February 6, 2023

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About

Professional with over 20 years of experience who is driven and incredibly productive. Using market trends to fuel Smart TV OEM/ODM strategic cooperation, my work history has progressed from software engineer to sales manager to product marketer to business development in the top IC design companies (Realtek, Mediatek, and Hisilicon). Experienced in forming strong customer relationships to seize commercial opportunities and expand into big data and linear/digital ad markets (LGAds).

A deeper technological foundation and better product definition methodology support improved marketing strategy and business growth. Possesses exceptional interpersonal skills and is skilled at establishing and maintaining productive working relationships with coworkers and clients.

Experience

Senior Business Development Director Jan 2018 - Present

LGAds Inc.

Identified chances for business growth and put into practise successfulclient-acquisition techniques.

Expand Alphonso ACR's TV OEM/ODM businessin Taiwan, China,and other Asian nations that produce and/orsell TVs in the US and other EU nations.

Establish partnerships at the BU head level with the manufacturers of TV/Set-top box chipsets to achieve the strategic co-development of softwaresolutions that can run on various OS/platforms.

Theagreements with Hisense, Skyworth, TCL, CVTE, Cultraview, Zeasn, Xiaomi, MTK, Realtek, Amlogic, and Hisiliconwere successfully negotiated and signed.

Lead the BD efforts for the smart TV operating system (River OS), strengthening the strategic partnerships with chipset manufacturers, brands,and OEMs.

Senior Marketing Manager / Director July 2013 - Dec 2017

Hisilicon Technologies Co., Ltd.

Incharge of productdefinition of TV SOC (7, 6, 5, 8 series)/ LCD Panel TCON / MEMC PQ Enhancement chipsets–--

Product Strategy to Overcome MTK, RTK, and Novatek.
Evaluation of the cost-revenue prediction.
Alpha-site Collaboration Strategy.
In the domestic Chinesemarket, successfully achieved the top spot for smart TV market share in 2016.

In responsibility of developing relationships with OEM and ODM customers,including Samsung, LGE, LGD, Sony,Sharp, Panasonic, Funai, and Vestel,in Taiwan, Japan,and Korea.

Strengthen relationships with and cooperation with foreign third parties, such as Netflix, Amazon Prime Video, YouTube,Vudu, and Pandora;in particular, referencedesigns with these companies have been accomplished.

As a specialist in picture quality, I created the PQ algorithm simulation-FPGA emulation-PQ scoring system to successfully improve the picturequality of Hisiliconchipsets, guiding the evolutions and ultimately transforming the weaknesses into strengths in the 2017 HDP811 chipset.

Senior Sales Manager Jan 2010 - July 2013

Mediatek Inc.

Accountable for managing TV ODM customersin Taiwan, Japan,and Korea. In charge of the smart TV industry's annual business plan.

Establish connections with significant clients through the heads of the BG and BU.

Establish connections with suppliersof additional peripherals, including as PCBs, DDR, Flash,Tuners, and panels,in order to take advantage of the newest market trends and make small adjustments while maintaining tight control over chipset manufacturing and budgeting.

A well-planned approach let Mediatek'sTV SOC dominate the Smart TV market, capturing the largest marketshare while earning impressive profits.

A blueprint for strategic pricing.

Agent management; precise forecasting; inventory control.

Software Development Manager Jan 2007 - Jan 2010

Mediatek Inc.

Assemble an 18-person Picture Quality softwaredevelopment team.

Talkwith IC designers to developan enhancement plan with a workable timetable and desired performance for new chipsets.

Setup the PQ evaluation pipeline and system to use key patterns to validate the FPGA and chipset.

Establish a PQ support system to assist individualclients in passing the PQ exam and perfecting their fit with the brand'saesthetic.

Expand the Shenzhen PQ team to assist with chipset verifications and domestic Chinese customers.

Senior Software Engineer / Samsung Team Lead Jan 2003 - Jan 2007

Mediatek Inc.

Theprincipal driving engineerbehind the development of the TV SOC productline's drivers, system environment, and customer support.

Hasa focus on firmware cooperation and verification for analogue designed blocks like ADC/PLL/DAC and asynchronous systems.

Manage the engineering team to assistthe development of the first Samsung TV, and stay in Koreafor more than a year to gain the Samsungteams' confidence througha successful mass production.

Wonthe yearly exceptional contribution prize.