Germar Reed

Strategic Data & AI Executive and U.S.

Marine Corps

Veteran with 20+ years of experience delivering over $470M in enterprise value for Fortune 500 organizations. An MBA-qualified leader who bridges the gap between complex data science and C-suite strategy to drive transformative growth and digital modernization. Proven expertise in architecting global AI/ML roadmaps, scaling high-performance technical teams, and optimizing multi-billion dollar business units through predictive intelligence and operational excellence.

Director, Data Science and Analytics at General Motors (GM) (2020-01 – Present)

Enterprise AI & Monetization Strategy, Revenue Growth & Market Expansion, Multi-Million Dollar Cost Efficiency, Strategic Value Creation, Executive Financial Advisory

• Architected the integration of AI/ML across a $2B Global Connected Services business, driving digital transformation and the monetization of high-value product data
• Scaled Global Fleet Digital Product revenue by increasing market penetration from 25% to 33% through predictive modeling and advanced market analysis
• Directed a telemetry-based ML initiative for EV Fleet battery optimization, delivering $145.2M in annual savings while advancing enterprise sustainability goals
• Designed a telematics prototype that unlocked $325M in projected annual benefits, demonstrating a high-impact roadmap for leveraging analytics as a competitive advantage
• Identified $460K in annual revenue leakage for Stolen Vehicle Assistance via advanced financial impact analysis, directly influencing executive pricing and service model strategy

Principal Strategic Advisor at District Analyst, LLC (2014-01 – Present)

Data science and analytics consultancy providing strategic data advisory, performance optimization, and marketing ROI analytics

• Partner with Fortune 500 leadership to architect data strategies that bridge the gap between complex analytics and core business objectives
• Directed a specialized 7-member team to re-engineer digital sales funnels for Humana, achieving a 14.3% increase in conversion rates through behavioral data alignment
• Led loyalty program optimization and automated reporting initiatives for Hilton that drove a 13% increase in bookings and maximized marketing budget efficiency
• Serve as a subject matter expert and trusted advisor to senior executives, providing guidance on high-impact analytics roadmaps and long-term value creation

Senior Manager, Analytics Advisory Services at Merkle Inc. (2017-01 – 2020-12)

Global marketing and analytics agency leadership for data-driven marketing initiatives

• Directed a 16-member international team delivering data-driven marketing for Dell (LATAM), optimizing $4.8M in annual media spend
• Engineered propensity and K-means clustering models to define target segments and modernize campaign architecture
• Accelerated Latin American conversion rates by 5.7% through precision-targeted segmentation and strategic campaign design

Senior Manager, Marketing and E-Commerce Analytics at AOL (2014-01 – 2015-12)

Marketing and e-commerce analytics leadership focusing on retention strategy and campaign measurement

• Developed a propensity-to-churn model that reduced churn by 19.7%, preserving millions in subscription revenue
• Managed a 6-person team forecasting and measuring paid services marketing campaigns to drive strategic initiatives

Data Analytics Consultant at Iknowtion (2013-01 – 2014-12)

Customer engagement and experience solutions provider analytics consulting

• Developed propensity models for GM's leasing program, increasing pull-ahead conversion rates by 13.2%
• Provided marketing analytics and forecasting for two major client accounts to optimize resource investment
• Analyzed customer behavior data to deliver actionable business intelligence for high-stakes leasing initiatives

Marketing Analytics Consultant—Retail, Business, and Wealth Management Divisions at First Tennessee Bank (2011-01 – 2013-12)

Marketing analytics consulting across multiple banking divisions

• Designed a multimedia mix model that pivoted marketing spend from print to digital, delivering a 275% Return on Investment
• Led a 3-person team in the design and operationalization of multi-channel campaigns across three major banking divisions
• Provided critical insights that informed executive decision-making and improved overall program efficacy

Master of Business Administration in Business Analytics – Wayne State University

Bachelor of Science in Business Administration – East Carolina University

Certificate in Data Analytics 360 – Cornell University (2021-01 – 2021-12)

Certificate in Product Management – Cornell University (2021-01 – 2021-12)