Grace Seymour

I am a graduate of the University of Connecticut with dual degrees in Journalism and English. I am furthering my education at Sacred Heart University to earn a master's degree in Strategic Communications and Public relations. I plan to use my writing and communications skills to pursue a career working in advertising and public relations.

BHL Productions | New York, NY | Public Relations & Television Assistant November 2022 - Present

• Assist Style & Trend Expert Brittney Levine in the planning of upcoming television segments for major networks such as EXTRA, The Today Show, The Sherri Show, and Good Day New York
• Pitch innovative segment ideas to over 800 publicists across the nation to curate a suitable list of brands/products to send to producers for review 
• Produce high-quality videos, photos, and written content that consistently resonated with Levine’s personal brand, leading to increased audience engagement and interaction

• Assist in the development and execution of editorial plans for content creation on Dailybreak.com to drive user engagement and retention
• Craft appropriate copy for global brands in sponsored campaigns and proofread content for accuracy and clarity
• Collaborate with other teams such as sales & design to ensure content is optimized for SEO

• Generate engaging content across multiple platforms such as Instagram, TikTok, YouTube, and Twitter, resulting in the organic growth of 15.8k followers and a 9% engagement rate on TikTok
• Implement creative strategies to encourage user participation and generate UGC, fostering a sense of community and loyalty for large-scale brands: Dunkin’, Hotels.com, Amazon Prime
• Utilize analytics tools to track performance metrics, analyze audience demographics, and optimize content strategy accordingly
• Manage content calendar and scheduling for local businesses, ensuring consistent and timely delivery of content to meet audience expectations

• Crafted weekly articles pertaining to sustainability and eco-friendly topics to connect eco-conscious consumers to local green vendors
• Pitched article ideas that discussed reducing carbon footprints, top-rated eco-friendly cleaning products, and a guide to composting correctly

• Published articles for college-aged women throughout the country focusing on topics catering to Gen Z individuals 
• Received feedback from editors and supervisors in order to produce articles that met AP style requirements
• Provided input on college marketing techniques related to beauty products, fashion, and women's health topics as a campus trendsetter

I am a graduate of the University of Connecticut with dual degrees in Journalism and English. I am furthering my education at Sacred Heart University to earn a master's degree in Strategic Communications and Public relations. I plan to use my writing and communications skills to pursue a career working in advertising and public relations.