Gurleen Bahia

As a current student at the Fashion Institute of Technology, majoring in Advertising and Marketing Communication, I am passionate about the beauty industry, fashion, and marketing. I plan to further my education by pursuing a degree in Cosmetics and Fragrance Marketing, which I will complete by 2027.

Prior to my academic journey at FIT, I gained hands-on experience in the beauty industry by attending Paul Mitchell The School Greenville, where I developed a solid foundation in cosmetology. I also worked at Sephora for nearly three years, where I honed my skills in customer service, product knowledge, and beauty consultation.

I aim to combine my creativity, marketing expertise, and industry experience to build a career in the cosmetics and fragrance industry, helping brands develop impactful strategies and connect with consumers meaningfully. I'm always open to networking and discussing opportunities within the beauty and fashion world.As a current student at the Fashion Institute of Technology, majoring in Advertising and Marketing Communication, I am passionate about the beauty industry, fashion, and marketing. I plan to further my education by pursuing a degree in Cosmetics and Fragrance Marketing, which I will complete by 2027.

Prior to my academic journey at FIT, I gained hands-on experience in the beauty industry by attending Paul Mitchell The School Greenville, where I developed a solid foundation in cosmetology. I also worked at Sephora for nearly three years, where I honed my skills in customer service, product knowledge, and beauty consultation. I aim to combine my creativity, marketing expertise, and industry experience to build a career in the cosmetics and fragrance industry, helping brands develop impactful strategies and connect with consumers meaningfully.

I'm always open to networking and discussing opportunities within the beauty and fashion world.

For the past three years, I worked as a Beauty Advisor at Sephora, where I developed a deep passion for the beauty industry and strong expertise across skincare, makeup, haircare, and fragrance. In this role, I provided personalized consultations to clients, helping them find products that matched their individual needs and goals. I built strong client relationships by actively listening, educating them about ingredients and techniques, and ensuring they had a positive, confident shopping experience.

Through ongoing brand trainings and hands-on experience, I stayed updated on the latest trends, product launches, and innovations, allowing me to deliver knowledgeable, up-to-date recommendations. Working at Sephora taught me the importance of client service, teamwork, and adaptability in a fast-paced, high-energy retail environment. It also strengthened my communication skills, sales abilities, and passion for helping people feel their best.

I earned my Associate’s degree in Advertising and Marketing Communications at the Fashion Institute of Technology (FIT), where I built a strong foundation in brand strategy, consumer behavior, market research, and creative marketing techniques. My time at FIT sharpened my ability to think both creatively and strategically, preparing me to understand how to connect brands with audiences in meaningful ways.

Currently, I am pursuing my Bachelor’s degree in Cosmetics and Fragrance Marketing at FIT, one of the most prestigious programs in the beauty industry. Through this program, I am gaining specialized knowledge in product development, brand management, global marketing, and the business of beauty. Being immersed in both the creative and business sides of the industry has fueled my passion for building brands that inspire confidence and innovation.