Business Planning and Development
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Hello,
My name is Haley Blois, I'm 33 years old and have worked in the business and marketing sphere for the past 10 years. Throughout my career, I've worked in various realms of my field from event planning and management to digital media buying to campaign strategy and execution to business development and sales. The most common denominator in these roles is my love for helping my client's visions come to life from concept to completion.
I love collaboration, creative problem-solving, data analysis and budget forecasting. I'm a numbers-driven person who takes great pride in meeting my personal and client-driven goals. I have experience in various CRM software platforms, DSP systems such as Tradedesk and StackAdapt, all Microsoft Office and Google Docs systems, and other digital platforms.
I love to learn new things and meet new people and look forward to answering any questions you have about me and my career!
EXECUTIVE ASSISTANT • LEACH WEALTH LLC April 2024 – Dec 2024
Handled all insurance applications from concept to completion with responsibilities such as scheduling clients medical exams, obtaining documentation for underwriting, application prep, contract build-out and policy finalization.
Assisted in the management, opening, transferring and investing in client ROTH and IRA accounts.
Facilitated internal and external communications on behalf of my advisor to provide ease while handling multiple client projects.
Tracked and documented client updates and action items through the company’s CRM software to ensure project deadlines were met.
Assisted with the preparation of client materials for my advisor to present during sales meetings.
PROGRAMMATIC MEDIA MANAGER • PIXAURA May 2021 – Dec 2021
Managed all programmatic campaigns from the media planning stage through delivery, making necessary optimizations to deliver client-specific KPIs.
Collaborated with the sales team to onboard new clientele and get already partnered clients to find a budget for programmatic solutions.
Partnered with the Director of Design to ensure the client's design preferences and messaging were effectively incorporated.
Created personalized data reports based on client KPIs and proposed optimizations and budget shifts to safeguard optimal performance in weekly meetings.
MEDIA PLANNING MANAGER • DIVISION-D May 2019 – May 2021
DIGITAL MEDIA BUYER • DIVISION-D Nov 2017 – May 2019
Generated over $600,000 profit within my two years at Division-D while bringing on 3 new
Programmatic servers and 60+ new publisher partnerships.
Provided clients with optimal online for 40-70% less cost than originally contracted.
Provided publishers with guidance on how to increase campaign performance through daily reporting, ad unit analytics, and keyword targeting.
Created profit reports for video ad tags to map out high performers, profit margins, profit decreases and overall tag performance.
MARKETING SUPERVISOR • AMERISTAR HOTEL & CASINO Dec 2014 – Nov 2017
Managed a monthly 1.2 million dollars worth of expenses for six departments. Responsibilities including: Financial forecasting, monthly budget reports, managing the company checkbook, processing vendor payments and leading monthly budget meetings for the marketing department.
Analyzed profitability of marketing campaigns including: Promotions and events, direct mail, digital media, signage and free play incentives.
Maintained vendor relationships to obtain reasonable pricing.
Managed all in-house and out-of-house events from concept to completion.
BA in Communications with a Minor in Business Marketing
