Heather LaVergne
Full-Funnel Digital Marketer | 10+ Years Experience
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About
Digital Marketing Manager with 10+ years leading full-funnel campaigns across finance, hospitality, sustainability, and lifestyle brands. Expert in paid social, SEO, content strategy, and analytics. Proven track record of increasing conversions, growing organic traffic, and strengthening brand positioning through data-driven insights and cross-functional collaboration.
Experience
Marketing Manager - Monterey Financial Services - Carlsbad, CA
(2024-01 - 2025-12)
- Directed multi-channel digital campaigns across Meta Ads, Google Ads, and email improving conversion rates.
- Refined brand positioning and digital acquisition strategy in partnership with executive leadership.
- Produced SEO-rich content that increased organic traffic and improved ranking for keywords.
- Leveraged GA4 and HubSpot to enhance targeting, reporting, and audience insights.
- Implemented AI tools to streamline creative production and audience segmentation
Marketing Director - La Jolla Band of Luiseño Indians - San Diego, CA
(2023-01 - 2024-12)
- Managed marketing operations for hospitality, events, and community initiatives.
- Increased online bookings and brand visibility through targeted SEO and paid-media campaigns.
- Supervised internal creative teams and vendors to deliver cohesive campaigns.
- Built cross-department collaboration to align marketing, operations, and guest goals.
Marketing Strategist - Freelance - San Francisco, CA
(2021-01 - 2023-12)
Consulted for premium DTC and sustainable goods companies.
- Executed integrated campaigns across email, paid social, and influencer channels, increasing online conversions.
- Directed creative content and analytics alignment to strengthen brand storytelling.
- Collaborated with design and e-commerce teams on seasonal launches and UX optimization.
Senior Marketing Manager - California Recovery Center - Roseville, CA
(2019-01 - 2023-12)
- Led all in-house marketing strategy, execution, and analytics.
- Implemented targeted campaigns that boosted client inquiries 45%.
- Oversaw community engagement, PR partnerships, and collateral design.
- Maintained brand compliance while improving digital presence and trust metrics.
Education
MBA - Marketing - Louisiana State University
B.A. - Film & Digital Media - University of California, Santa Cruz
A.A. - Humanities - Folsom Lake College
