Heather Matthews

Aesthetic sales and business development professional with 26+ years of experience in the beauty industry and extensive expertise in medical aesthetics, laser and energy-based technologies, and professional skincare. Proven ability to develop client relationships, identify growth opportunities, support revenue generation, and translate clinical expertise into strategic business solutions. Experienced in consultative selling, practice development, provider education, product and technology launches, client retention, and aesthetic practice operations.

Brings a unique combination of clinical credibility, business acumen, and firsthand understanding of the needs, challenges, and purchasing considerations of aesthetic practices.

Lead Aesthetician at TréBella Aesthetics (2026-01 – 2026-07)

• Executed the opening and clinical launch of a new medical aesthetics practice, establishing service standards, treatment workflows, protocols, and an elevated client experience
• Supported practice growth by identifying opportunities to optimize treatment offerings, client experience, provider performance, and service delivery
• Developed and managed relationships with medical professionals, aesthetic vendors, and product partners to expand service offerings and support practice growth
• Served as the primary clinical resource for laser and energy-based technologies, treatment selection, protocol refinement, and advanced combination treatment planning
• Trained and mentored aesthetic providers on treatment protocols, consultation techniques, technology utilization, client education, and treatment planning
• Evaluated products, technologies, treatment protocols, and vendor solutions based on clinical performance, practice needs, and opportunities for business growth

Lead Instructor at Premiere Aesthetics Institute (2024-08 – 2026-02)

• Delivered classroom, clinical, product, and technology education to licensed aesthetic professionals, translating complex clinical concepts into practical treatment and sales applications
• Trained professionals on consultation techniques, product recommendations, skincare ingredients, treatment planning, contraindications, laser safety, device operation, and sales
• Conducted presentations and hands-on demonstrations while adapting education to varying levels of professional experience and clinical knowledge
• Coached aesthetic professionals on consultation skills, patient communication, treatment recommendations, product education, and professional development
• Evaluated clinical competency and provided individualized coaching to strengthen technical performance, confidence, communication, and consultation skills
• Mentored professionals in career development, resume preparation, interviewing, and successful transition into the aesthetics industry

Medical Aesthetician at Bare Skin Medical Aesthetics (2023-04 – 2025-12)

• Managed an established client base while providing consultative treatment and professional skincare recommendations based on individual goals and long-term treatment strategies
• Educated clients on aesthetic technologies, treatment options, expectations, professional skincare, and maintenance programs to support informed purchasing decisions and long-term retention
• Supported practice growth through personalized consultations, service promotion, client education, relationship development, and treatment-plan recommendations
• Developed relationships with key vendors, product partners, and healthcare professionals to support service integration and identify opportunities for practice growth
• Increased client loyalty and retention through personalized care, education, relationship management, and consistent treatment outcomes
• Introduced and refined advanced treatment protocols to expand treatment capabilities and create additional opportunities for client conversion and retention

Medical Aesthetician at Treasure Valley Dermatology (2020-11 – 2023-07)

• Led the development, branding, positioning, and launch of a professional skincare line, supporting the process from product concept through market introduction
• Managed e-commerce operations and analyzed sales performance, product movement, inventory levels, and expiration trends to guide purchasing decisions, optimize inventory, and minimize product loss
• Generated an average of $7,500 in monthly professional skincare product sales through consultative recommendations, client education, and customized home-care regimens
• Developed relationships with professional skincare brands, vendors, and medical professionals to evaluate new products, technologies, and opportunities for practice growth
• Supported revenue generation through product education, service promotion, cross-selling opportunities, patient retention, and marketing initiatives
• Helped integrate new aesthetic technologies and treatment offerings into the dermatology practice while supporting patient education and adoption

Medical Aesthetician at Revitalize CNY (2018-09 – 2020-09)

• Developed customized treatment plans based on patient goals, clinical assessment, technology selection, professional skincare, and combination-treatment opportunities
• Trained new providers on device operation, treatment protocols, patient consultations, safety standards, product education, and customized treatment planning
• Served as an internal resource for advanced treatment planning, technology utilization, patient education, and provider development
• Supported revenue growth through strategic treatment recommendations, client education, retention initiatives, and expanded aesthetic service offerings
• Identified opportunities to improve aesthetic programs, treatment utilization, patient experience, and long-term client relationships
• Supported implementation and growth of aesthetic programs designed to strengthen client satisfaction, retention, and practice performance

Certification of Completion – Aesthetics Science Institute (2010 – 2010)

Associate Degree – Bryant & Stratton (2015 – 2015)