Heather Phipps

20 years of successful store management leadership in new store openings & store expansion situations. Consistently achieve top ranked performance in every position by bringing revenues and profits to new heights.

Community Leader - Chico's FAS

(2023-05)

• Responsible for leading a team of 12+ Social Stylists and supporting them in building their community and businesses to ensure they are achieving goals and aligned with corporate strategies.
• Reviewed stylist's sales, customer data, KPI's and coached accordingly.
• As a leader and role model, I followed brand strategies, built my customer file, and achieved monthly sales of $10K+.
• Team delivered over $3M in sales for 2023
• Recognized as "Key To Our Success" for 2023 for my commitment to training and leadership.

Community Trainer - Chico's FAS

(2022-10)

• Responsible for training and on-boarding of new hires to the Social Stylist team
• Lead Trainer responsible for monthly training schedule, new hire orientation, ensuring new hires are on track
• Partnered with Learning & Development to create a new hire orientation for our Social Stylist Team
• Updated the Social Stylist training program to 3 weeks to ensure the new hires had the tools to start their businesses.
• Created a team of Bra Fit Experts to train and certify Social Stylists.

Social Stylist - Chico's FAS

(2021-02)

• Brand Ambassador for Soma, Chico's and White House Black Market.
• Drives traffic and sales through in-store appointments and events, out of store virtual selling, and in-home styling services.
• Chosen to be a part of a kit pilot program. Tested a Soma Kit for in-store events and in-home parties.
• Team Captain of a group of stylists for 6 months.
• Became a Community Trainer in October 22'. Part of a team responsible for the on-boarding for our new stylists.

Store Manager - Soma

(2015-04 - 2021-02)

• 2016 sales increased 7% while store traffic was down 2%
• Chosen by Regional Manager to mentor new Store Managers and help with underperforming stores
• 2017 store traffic down 10% while still maintaining a positive increase YTD

Store Manager - Cache

(2012-04 - 2015-02)

• Double digit comp increase & sales plan for the past 12 months
• Consistently achieved inventory & shrink goals.
• In charge of sales & marketing initiatives of the store operations that promoted the brand.

Store Manager - Charlotte Russe

(2009-08 - 2011-08)

• Managed all store level operations, including staff hiring, training, inventory, & shrink
• Consistently met & exceeded company goals as much as 140%
• Held the Loss Prevention DOR & Presentation DOR for the District

Store Manager - Charlotte Russe

(2004-07 - 2006-10)

Store Manager - Baker's Footwear Group

(2006-11 - 2008-09)

• Hold the record for # 1 store opening, total revenue, in the history of the company
• Maintained highest scores in region for LP audits
• Responsible for training new management within the region, including all of Ohio & Pennsylvania

Store Manager - New York & Company

(2001-08 - 2004-06)

• Consistently hit monthly sales, inventory, & shrink goals.
• In charge of recruiting and hiring top talent for the store along with developing current

Bowling Green State University (1998)

Cuyahoga Community College (2000)

Rocky River High School (1996)