Heidi Reid

I am an editor with a passion for storytelling and a strong desire to make my mark in the worlds of journalism and digital marketing.

I'm on a mission to bring meaningful stories to life and connect them with the right audiences through effective digital strategies. My goal is to work in a dynamic and innovative environment where I can combine my excitement for writing and current events with digital marketing to create engaging, data-informed content. I look forward to the challenges and opportunities the media and marketing landscapes offer, and I'm ready to contribute to the success of a forward-thinking organization.

Raleigh Magazine

Assistant Editor, May 2024 - Present

• Write original web and print content with a focus on city and state politics, fashion, and music
• Manage daily newsletter budget and schedule to maximize timely content and achieve monthly goal of a 35% open rate
• Pitch local and national stories with details on how they can be investigated and pursued
• Conduct trend forecasting to enhance visibility and publish content before competing publications
• Work with sales and design teams to ensure advertisements are correctly placed in eBlasts, newsletters, and on website 
• Manage and vet staff writers; assign, top edit, and fact-check incoming web and print articles
• Create engaging content for TikTok and Instagram, including videos, captions, and graphics to expand brand reach

Executive Assistant, October 2023 - May 2024

• Coordinated and managed digital media inventory for optimal website performance
• Clean-read final pages for accuracy and adherence to publication standards
• Directly supported the Publisher and Editor-in-Chief for all presentation preparation, project coordination, record maintenance, daily administrative tasks, and scheduling 

Barstool Sports

Social Media Manager, August 2021 - September 2023

• Composed and edited content for 100k+ followers across Instagram, X (formerly Twitter), and TikTok
• Achieved 90% growth in social media following through strategic content planning and engagement
• Utilized analytics to monitor traffic and engagement patterns and plan future content and products
• Brainstormed, created, and published viral TikToks to increase engagement and promote merchandise
• Wrote 4-6 appropriate and entertaining tweets a day to promote brand awareness 
• Collaborated with team members to design and sell 10+ NC State Barstool products yearly

North Carolina State University, Raleigh, NC, May 2023

Bachelor of Arts, Communication Media, Minor in Political Science

3.94 GPA