Holden Ford

Designed and executed sales and marketing strategies across social media platforms to support user acquisition and retention. Managed paid and organic social media campaigns on Instagram and Facebook, including content planning, ad targeting, and budget allocation. Tracked commercial KPIs (reach, engagement, conversion, cost per acquisition) using Meta Business Suite/Meta Ads Manager and recommended adjustments to campaign strategy.

Sales & Marketing at DONE Delivery App (2025-01 – Present)

• Designed and executed sales and marketing strategies across social media platforms to support user acquisition and retention.
• Managed paid and organic social media campaigns on Instagram and Facebook, including content planning, ad targeting, and budget allocation.
• Tracked commercial KPIs (reach, engagement, conversion, cost per acquisition) using Meta Business Suite/Meta Ads Manager and recommended adjustments to campaign strategy.
• Created and scheduled organic content (posts, stories, reels) to maintain consistent brand presence and audience engagement.
• Monitored competitor activity and market trends to inform campaign positioning and content strategy

Marketing Assistant at Olive Young Global (2024-01 – 2024-12)

• Supported the development and rollout of advertising campaigns for the brand across international markets.
• Managed social media content across Instagram, KakaoTalk, and Naver, with weekly KPI tracking and reporting.
• Collaborated with local teams to adapt marketing strategies to target markets and contributed to competitive benchmarking.

Intern — Public Relations at Bank Al-Maghrib (Central Bank of Morocco) (2023-01 – 2023-12)

• Assisted with press relations and institutional communication for internal and external audiences
• Drafted press releases, briefing notes, and presentations; helped organise official events
• Monitored media coverage and produced regular public relations activity reports

Bachelor of Business Administration in Business Administration – SolBridge International School of Business (2020-01 – 2024-12)

– Beijing Institute of Technology (2022-01 – 2022-12)

– University of North Carolina (2021-01 – 2021-12)

– Northern Cyprus — Final University (2020-01 – 2020-12)