Irene Gustaitis

A global insights, strategy and operational leader who partners with organizations to translate complex signals into actionable strategies that drive growth, engagement, and long-term value.

With extensive experience on both the client and agency sides of the market research industry, I bring a holistic, solutions-driven perspective to every challenge.

Across my career, I have led global research organizations, managed multimillion-dollar portfolios, and built innovative insight frameworks that elevate customer understanding, align leadership priorities, and inform high-stakes investment decisions.

I am deeply committed to developing leaders, advancing modern research practices, integrating AI workflows and creating environments where insight is not just delivered but activated.

Various strategic research, consumer insights, customer success, and business development roles across media, entertainment, CPG, education and public policy sectors.

Bachelors Degree - University of California, Los Angeles (UCLA)

Masters Degree, MBA - Pepperdine Graziadio School of Business