Digital Marketing Freelancer | Remote | Mar 2021 – Present
- Orchestrated cross-functional collaboration with third-party agencies, legal, regulatory, and medical teams for pharmaceutical clients (Pfizer, Hikma, Eva Pharma), ensuring consistent messaging and seamless execution of all promotional content through the review process.
- Managed project timelines and priorities for a diverse portfolio of clients, achieving a 95%+ on-time delivery rate for all marketing materials undergoing compliance review.
- Analyzed project performance using Google Analytics and SEMrush, providing data-driven insights that informed strategic decisions and increased client ROI.
- Managed the development and submission process for marketing campaigns across digital and traditional channels for four new products, ensuring all materials met compliance standards before launch.
Marketing Manager | Phoenix Pharmaceuticals | Jan 2024 – Jun 2024
- Directed content creation and management for multi-channel campaigns, ensuring all assets were developed and submitted for review in alignment with internal compliance standards.
- Leveraged data analytics to monitor campaign performance and asset utilization, providing insights to optimize future marketing investments and strategies.
Gulf Content Associate → ELI Content Associate | Pfizer MERA | Dec 2021 – Nov 2023
- Directed the end-to-end promotional content lifecycle for Pfizer's therapeutic areas, managing the generation, revision, and approval of over 420 high-quality pieces of content, ensuring 100% adherence to brand strategy and strict FDA/EMA regulatory standards.
- Led and facilitated cross-functional PRC review processes, collaborating directly with senior leadership from marketing, sales, medical, and compliance departments to ensure content accuracy, relevancy, and alignment with business goals.
- Streamlined the content review and approval process using Veeva Vault PromoMats, reducing cycle times, ensuring seamless compliance with industry norms (GxP), and expediting campaign timelines.
- Managed external agencies and vendors to oversee the creation of compliant digital assets and multimedia content, resulting in a unified and high-impact content portfolio.
- Authored and presented data-driven performance reports to top management, utilizing Power BI to track metrics and advise on strategic content changes that raised total engagement by 30%.
- Served as a subject matter expert on the PromoMats system and the review process for the regional team.
Sales and Marketing Specialist | Phoenix Pharmaceuticals | Dec 2018 – Sep 2019
- Managed the development and submission process for marketing campaigns across digital and traditional channels for four new products, ensuring all materials met compliance standards before launch.
