Islam Salem

Strategic and results-driven Life Sciences professional with over 12 years of experience within the pharmaceutical industry. Proven expertise in leading cross-functional initiatives, managing complex project lifecycles from initiation to closure, and ensuring regulatory compliance. Adept at leveraging agile methodologies to drive digital transformation, optimize operational processes, and deliver data-informed solutions.

Digital Marketing Freelancer | Remote | Mar 2021 – Present

• Orchestrated cross-functional collaboration with third-party agencies, legal, regulatory, and medical teams for pharmaceutical clients (Pfizer, Hikma, Eva Pharma), ensuring consistent messaging and seamless execution of all promotional content through the review process.
• Managed project timelines and priorities for a diverse portfolio of clients, achieving a 95%+ on-time delivery rate for all marketing materials undergoing compliance review.
• Analyzed project performance using Google Analytics and SEMrush, providing data-driven insights that informed strategic decisions and increased client ROI.
• Managed the development and submission process for marketing campaigns across digital and traditional channels for four new products, ensuring all materials met compliance standards before launch.

• Directed content creation and management for multi-channel campaigns, ensuring all assets were developed and submitted for review in alignment with internal compliance standards.
• Leveraged data analytics to monitor campaign performance and asset utilization, providing insights to optimize future marketing investments and strategies.

• Directed the end-to-end promotional content lifecycle for Pfizer's therapeutic areas, managing the generation, revision, and approval of over 420 high-quality pieces of content, ensuring 100% adherence to brand strategy and strict FDA/EMA regulatory standards.
• Led and facilitated cross-functional PRC review processes, collaborating directly with senior leadership from marketing, sales, medical, and compliance departments to ensure content accuracy, relevancy, and alignment with business goals.
• Streamlined the content review and approval process using Veeva Vault PromoMats, reducing cycle times, ensuring seamless compliance with industry norms (GxP), and expediting campaign timelines.
• Managed external agencies and vendors to oversee the creation of compliant digital assets and multimedia content, resulting in a unified and high-impact content portfolio.
• Authored and presented data-driven performance reports to top management, utilizing Power BI to track metrics and advise on strategic content changes that raised total engagement by 30%.
• Served as a subject matter expert on the PromoMats system and the review process for the regional team.

• Managed the development and submission process for marketing campaigns across digital and traditional channels for four new products, ensuring all materials met compliance standards before launch.

Master of Arts, International Business | University of Greenwich, United Kingdom | 2021

Bachelor of Science, Pharmacy | MSA University, Egypt | 2013