Tomi Pavan

Marketing Coordinator with a strong background in social media management and digital marketing strategies, leveraging expertise in various social platforms to drive engagement and brand visibility. With over two years of experience, excels in crafting innovative campaigns that enhance customer interaction and optimize promotional efforts. Passionate about utilizing analytical skills and creative solutions to achieve measurable results and contribute to dynamic marketing teams.

Parts Specialist at NAPA Auto Parts (2025-01 – Present)

Family Business

• Manage inventory, advised customers on auto parts, and optimize stock levels
• Developed strong relationships with regular customers, boosting repeat business and referrals
• Optimize inventory management, reducing stock-outs by analyzing sales trends and implementing data-driven forecasting techniques

Marketing Coordinator at Hollywood Casino at The Meadows (2023-01 – 2023-08)

• Updated casino website content, enhancing guest engagement
• Designed digital & print ads, boosting property visibility
• Managed daily, weekly, and monthly promotions improving guest interactions
• Processed marketing material orders
• Spearheaded website updates across multiple departments, enhancing user experience and engagement
• Analyzed daily guest data for slots, tables, and poker games providing crucial insights for strategic decision-making
• Utilized Excel for comprehensive job tracking and promotional impact assessment
• Managed intricate promotional campaigns ensuring seamless integration with casino floor kiosks
• Participated actively in weekly advertising sessions, contributing to team discussions on upcoming projects
• Engaged directly with guests, addressing concerns and suggestions to improve overall experience
• Streamlined guest data management in PENNGEN system, optimizing offer delivery and enhancing customer satisfaction
• Implemented efficient processes for handling returned mail and balance inquiries
• Analyzed weekly client insights, enhancing team strategies and communication
• Restructured social UTMs on Facebook and Pinterest for improved tracking
• Coordinated daily meetings, ensuring seamless internal and client interactions
• Monitored budgets and KPIs using Excel and Google Analytics, adjusting for efficiency
• Facilitated team communication by taking client-facing notes, sharing insights, and scheduling internal meetings
• Contributed to daily client interactions, fostering strong partnerships
• Structured, managed, and optimized Facebook and Pinterest campaigns, analyzing KPIs and budget allocation

Social Media Services Associate at New Engen (2022-04 – 2022-08)

• Analyzed weekly client insights, enhancing team strategies and communication
• Restructured social UTMs on Facebook and Pinterest for improved tracking
• Coordinated daily meetings, ensuring seamless internal and client interactions
• Monitored budgets and KPIs using Excel and Google Analytics, adjusting for efficiency
• Facilitated team communication by taking client-facing notes, sharing insights, and scheduling internal meetings
• Contributed to daily client interactions, fostering strong partnerships
• Structured, managed, and optimized Facebook and Pinterest campaigns, analyzing KPIs and budget allocation

Social Media Account Strategist at Impakt Results (2021-02 – 2022-03)

• Developed and optimized digital campaigns, enhancing client engagement and ROI
• Facilitated daily team meetings, ensuring timely project delivery and client satisfaction
• Managed client communications via Basecamp, Slack, and email for seamless campaign execution
• Integrated email and SMS solutions on e-commerce platforms, aligning with business goals
• Collaborated on social media strategies, providing insights for campaign improvements

Bachelor's in Advertising & Public Relations – West Virginia University (2018-08 – 2021-05)

Graduate Certificate in Integrated Marketing Communications – West Virginia University (2021-08 – 2022-10)