Social Media Creator and Digital Marketer
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An independent musician with a growing social media presence who has experience in producing,
editing, and publishing digital media content; compatible across all digital media formats and a varying array of brand types e.g. creative, consumer, and social. Passionate about creating thought-provoking content to establish a genuine connection between the brand and the user.
During my time working as the Social Media Manager for the Delta Chi fraternity at UMass Amherst I served to facilitate the recruitment and retention of potential new members. Additionally, I expended efforts to promote and publicize the community service and philanthropic events that spread values the Delta Chi organization holds dear.
Throughout working as a Social Media intern for Verto Inc. under the Spark project, a startup app that connects musicians to their fans via a monthly subscription, I created digital media strategies and content to increase brand awareness and user acquisition. Notable campaigns I co-created include the “Music Artist of the Week” campaign to increase brand awareness and the “Get to Know Spark” campaign to increase engagement. Furthermore, I spent time as the head of content creator onboarding which served to build relationships with social media influencers as well as up-and-coming musicians via email outreach and direct messages on social media platforms. Lastly, I managed a team of two interns in the areas of content creation and outreach to social media influencers as a way to increase Spark's brand awareness and user acquisition.
Having experience on both the creative and analytical sides of digital marketing I have been able to identify key traits seen in digital content that will garner a though-provoking connection between the brand and the audience. This knowledge serves to strengthen my skill set as a digital content creator and producer.
Digital Media Strategy, Content Creation, Video Production and Editing, Graphic Design, Music Production, Paid Marketing, Social Media Marketing - Paid and Free, Influencer Networking and Marketing, Affiliate Marketing
Adobe Creative Suite, Later, Canva, Spotify for Artists, Facebook Business Manager, Microsoft Office
Verto / Spark | Boston, Massachusetts | Feb 2021 - Aug 2022
Head of Content Creator Onboarding / Assistant Head of Social Media Team
Created digital media strategy and content to increase brand awareness and user acquisition for a startup app that connects musicians to their fans via a monthly subscription.
● Formulated digital strategy and created content to increase brand awareness and user acquisition. Notable works include:
○ Launched “Music Artist of the Week” campaign to increase brand awareness
○ Launched “Get to Know Spark” campaign to increase engagement
● Led email outreach to Universities across the Northeast United States to increase brand awareness and user acquisition
● Managed a team of two interns in the areas of content creation and outreach to social media influencers.
The University of Massachusetts Amherst - B.A. in Communications Aug 2018 - May 2022
