Jacquelyn Mifune

Product Development Manager

Talent

San Diego, San DiegoMember since February 20, 2023

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About

Summary of skill set

Results driven product development and marketing professional with 10+ years in the CPG industry. Strengths in project management, managing cross functional timelines and product development from concept to consumer launch. Exceptional interpersonal skills with a passion for sustainability and an entrepreneurial mindset.

Manager, Global Product Development August 2011– April 2012

Revlon, Inc. – New York, NY

Managed project timelines and new product development processes for the Almay Eye, Face and Lip categories from concept to consumer launch
Led package development and design upgrade for Almay brand with creative agency, Mother. Collaborated with cross-functional teams (wall, brand marketing, package engineering, R&D) for seamless execution
Key Product Development lead for new brand positioning for the Almay brand executed in 2012. Managed implementation of new packaging, artwork and branding
Successfully launched Almay Smoky-i kits from concept to launch which achieved the #1 spot of the Top 60 launches in February 2011 and maintaining top 10 spot for 6 months. #1 launch for the company in 2011
Presented new launches to beauty editors at major beauty magazines (Allure, Lucky, Vogue, People, People In Style, Shape, Real Simple etc.) for press coverage and to sales team for new product training
Led retouching for all Almay print ads as well as TV commercials for Almay new positioning campaign
Conducted extensive competitive analysis reviews
Crafted concepts and positioning for new products in 3-year portfolio pipeline
Drafted potential claims for new launches; vet through legal; confirm post testing
Quality Analysis for existing product standards and packaging across all categories
Evaluated and directed shade, formula and fragrance submissions for color, performance and aesthetic attributes from lab to production for top tier launches (Almay Intense i-color shadows, Make Up Removers, One Coat Mascara, Smart Shade Make Up, Wake Up Make Up)
Key product development point person on site at all product photo shoots
Key lead for on-site shade and formula approval during first production at plant in Oxford, NC and at third party vendors
Coached and mentored new Product Development assistant to reach goals within the department

Associate Manager, Global Product Development July 2009 – August 2011

Revlon Inc. - New York, NY

Managed project timelines for new product development process for the Almay Eye, Face, Revlon Nail, Beauty Tools, and APDEO categories from concept to consumer launch
Led cross-functional team in the development of product improvement initiatives across all categories
Co-chaired the new product innovation process with brand marketing, leading to the addition of breakthrough technologies within the Revlon and Almay product portfolios
Evaluated and directed shade, formula & fragrance submissions for cosmetic and aesthetic attributes from lab to production
Evaluate and direct beauty tools vendor on all submissions for nail files, clippers, nippers, tweezers etc. on performance and aesthetics to ensure the best quality
Responsible for on-site approval during production
Conducted extensive competitive analysis for all categories to identify need gaps in product line and recommend discontinuations to keep line fresh and customer relevant
Presented new launches to beauty editors at major beauty magazines Allure, Lucky, Vogue, People, People InStyle, Shape etc.
Presented trends/competitive information to PD and Marketing teams

Assistant Manager, Global Product Development October 2006 – July 2009

Revlon, Inc. - New York, NY

Led new product development process for lip category successfully launching key products from concept to consumer, resulting in Revlon regaining its #1 position in the mass market for lip in June 2008 and maintaining this position
Successfully launched Revlon Crème Gloss which achieved the #3 spot of the Top 60 launches in March 2009
Successfully launched ColorStay Mineral Lipglaze ranked in the top 5 selling lip gloss launches in June 2009
Successfully re-built core franchise Super Lustrous Lipstick of 72 skus by streamlining shade offering which contributed to the company regaining its #1 position in the lip category
Expedited shade approvals by 50% for major 2010 launch by traveling to China to work directly with vendor enabling project to meet crucial deadlines
Evaluate and direct shade, formula and fragrance submissions for color, performance and aesthetic attributes from lab to production for top tier launches (ColorStay Ultimate Liquid Lip color and Revlon Crème Gloss)

Jacquelyn B. Mifune Page 2

Co-chaired the new product innovation process with brand marketing, leading to the addition of breakthrough technologies within the Revlon Lip and Eye portfolios resulting in top tier product ideas for the 2010, 2011, 2012 pipeline
Partnered with in-house R&D and Packaging teams on all new formula, shade and package development
Evaluated and directed shade, formula and fragrance submissions for color, performance and aesthetic attributes from lab to production
Assisted in retouching for print and TV ads
Presented trends/competitive information to product development and brand marketing teams on a regular basis

Product Development Assistant Manager (Contract Manufacturing) July 2005 – October 2006

Mana Products Inc. - Long Island City, NY

Initiated and tracked projects (PDRs) through development process from concept to consumer
Evaluated lab product submissions (both skincare and color) and redirect for color, performance and aesthetics as needed
Key liaison for cross-functional teams – Production, Operations, Color Lab, Skincare Lab, Powder Lab. Chair weekly team meetings with each lab
Organized key product trend presentations for industry tradeshows (i.e. HBA, Cosmoprof)
Developed and fostered good relationships with raw material vendors to keep abreast of the latest technologies
Assembled and distributed collateral on seasonal collections for Educational Directors and Sales Directors

Business Development Associate February 2003 – May 2005

Noevir USA, Inc. - Irvine, CA

Managed all sales and training support of top performing field sales distributors
Acted as a liaison between marketing department and sales field to implement new product launches
Presented new promotional strategies to management and work with sales team to implement strategies
Supervised event planning and managed budget for local and national corporate events
Regularly led internal presentations at corporate events for product and motivational sales training

Experience

Summary of skill set

Results driven product development and marketing professional with 10+ years in the beauty industry. Strengths in project management, concept writing, managing cross functional timelines and product development from concept to consumer launch.

Experience in skincare, eye, lip, nail, hair color, APDEO and beauty tools categories with a strong eye for color, combining creativity and analytical skills for proven results in on-trend product concepts, shades and launches. Exceptional interpersonal and presentation skills.