Jael Bore

Creative Strategist with a strong background in direct-response marketing for DTC brands. Skilled at ideating, scripting, and testing ad concepts that drive measurable performance on Meta and TikTok. Combines creative psychology, data-driven iteration, and cross-functional collaboration to produce high-performing campaigns that scale profitably.

Creative Strategist at Omnitail (2022-12 – 2025-10)

Developed and executed data-driven creative testing strategies for DTC brands, leading research and creative direction while scaling ad spend and maintaining profitability.

• Developed and executed data-driven creative testing strategies across Meta and TikTok, resulting in a 30% improvement in Hook Rate and 25% increase in CTR.
• Led research and creative direction for a creatine supplement brand, scaling ad spend from $3K/day to $20K/day while maintaining a 2.8+ MER through structured testing cycles.
• Analyzed creative performance weekly using metrics like Hook Rate, Hold Rate, CTR, and MER to inform iteration and optimization strategies.
• Partnered closely with editors, UGC creators, and media buyers to align creative angles with data insights and improve funnel efficiency.
• Spearheaded development of high-performing UGC ad frameworks leveraging curiosity, proof, and transformation storytelling.

Direct Response Copywriter at Thrive (2020-02 – 2022-11)

Wrote high-converting ad copy, landing pages, and email campaigns for DTC wellness and lifestyle brands using direct-response principles and customer psychology.

• Wrote high-converting ad copy, landing pages, and email campaigns for DTC wellness and lifestyle brands.
• Applied direct-response principles and customer psychology to craft persuasive messaging across multiple stages of awareness.
• Collaborated with creative and media teams to ensure ad copy and visuals worked cohesively to maximize conversion rates.
• Conducted extensive voice-of-customer (VOC) research to uncover emotional triggers that improved campaign engagement and performance.
• Consistently delivered copy that exceeded CTR and conversion benchmarks, contributing to multiple six-figure launches.

B.A. in Marketing – University of California, Davis