Marketing Specialist
Send a job offer directly to this candidate
With over 12 years of experience in the marketing field, I've had the opportunity to use my skills to increase brand awareness and generate customers for some of Philadelphia's most well-known companies. I'm looking to utilize my vast skill set in a diverse, challenging and exciting work environment.
o Management of marketing budget, measuring ROI, and utilization of data and analytics to drive marketing decisions o Management of all media investment across TV, Digital, Radio, Outdoor & Print o Led rebrand of firm in 2019
o Responsible for management of online presence including maintenance of company's website via Wordpress o Management, content creation & paid promotions for all of company's social media accounts o Management & creation of all content & subscribers for email marketing campaigns and automation o Designing of all graphics for use on billboards, buses and other creative avenues o Wrote all press releases for the firm o Conceptualized and wrote scripts for all television creative for the firm o Filmed, edited and produced all in house video for Lundy Law
o Created & implemented all marketing concepts including videos, graphics, press releases & media engagements to bring in new patients to the practice, as well as educational purposes for professionals in the dental field o Arranged and negotiated public appearances for doctors in media as well as national lectures and symposiums o Produced Philadelphia area television commercials, national magazine ads & billboards as well as international advertising o Managed all of company’s social media accounts o Filmed medical surgeries and maintenance of on site video o Created all content for patient education such as pamphlets & videos o Gathered information and created presentations for doctors at worldwide conferences o Maintained and created partnerships with referring doctors
o Created daily social media content ranging from videos, text and graphics across multiple platforms relating to women's equality in professional sports o Recorded, edited and published weekly podcast o Maintained website via Wordpress o Wrote SEO friendly articles to generate new readers to website o Interviewed talent in audio, video and written formats o Freelance position
o Created multimedia pieces used for education and marketing purposes.
o Responsible for education related media using digital asset management.
Cabrini College
2006 to 2010
