Jala Atkinson

I’m a Journalism and Public Relations graduate with a strong writing background in public affairs, community reporting and digital storytelling. My work focuses on clear, accurate and engaging communication whether that’s reporting on civic issues or managing a brand’s voice online.

Alongside my journalism experience, I’ve worked in social media and community management across platforms including Instagram, TikTok, Snapchat and YouTube. I’ve handled inbound messages, engaged directly with audiences, monitored sentiment, and translated trends into meaningful engagement. As a Social Media Brand Ambassador, my content increased non-follower reach by 43.9% through strategic posting and analytics-driven adjustments.

I also run my own creator-style Instagram account and founded an independent sports and culture blog, where I oversee content strategy, tone, and audience engagement.

My public affairs reporting has shaped how I approach digital communication. I’m attentive to voice, nuance and accuracy, and I understand the responsibility that comes with representing organizations publicly, especially in community-facing roles. I bring strong copywriting and editing skills, a rapid-response mindset, and a thoughtful, solutions-oriented approach to every project.

I’m currently open to freelance, contract or full-time opportunities in social media management, community management, digital content, brand strategy and long form writing. I’m especially interested in roles that value listening, responsiveness, and authentic audience connection.

Experience producing and managing digital content across social and editorial platforms, with a focus on audience engagement, analytics-informed strategy, and real-time community interaction. Has managed inbound communication, tracked audience feedback, and supported brand voice across Instagram, TikTok, Snapchat, YouTube, and X.

Background includes independent publishing, live event coverage, and reporting on community and public-affairs issues, with an emphasis on accuracy, clarity, and ethical communication.

B.A. in Journalism and Public Relations from the University of Oregon, with a minor in Ethnic Studies. Academic training emphasizes public affairs reporting, writing for digital audiences, strategic communication, media ethics, and data-driven storytelling. Completed a sports journalism study-abroad program in London, combining international reporting with social media content creation for global audiences.