Jennifer Bowman

An experienced marketing director at the forefront of industry trends, specializing in brand, content, and event marketing. A strategic mind who collaborates with cross-functional teams and stakeholders to meet business goals and is known for being an agile, responsible and trusted leader. With 10+ years of progressive marketing experience, I have a track record of achieving KPIs and company objectives — from ideation to execution.

I am a strategic marketing leader with over a decade of experience, specializing in brand strategy, content marketing, performance marketing, and event marketing. Most recently, as the Global Marketing Director at Advertising Week, I led a team that achieved a 30% year-over-year increase in ticket revenue and a 4.3x ROAS through data-driven strategies and targeted campaigns. I have a track record of optimizing marketing operations, developing high-impact content strategies, and leveraging data and analytics to enhance audience engagement.

Whether managing omnichannel campaigns, refining paid media strategies, or leading cross-functional teams, I excel at blending creativity with performance to deliver measurable results.

I have a Bachelor of Science in Psychology and a Master of Arts in Counselor Education from the University of Central Florida.