James Akins
Operations Executive - Director of Operations | General Manager | Multi-Site Operations Leader
About
Accomplished operations executive with 20+ years of progressive leadership experience directing large-scale operations across transportation, logistics, distribution, safety, compliance, facilities management, and workforce development. Proven success leading multi-site organizations, managing budgets exceeding $15 million, and developing high-performing teams while improving operational performance, reducing costs, strengthening safety, and delivering exceptional customer service. Known for building collaborative partnerships, developing future leaders, and driving continuous improvement through strategic planning, operational discipline, and accountability.
Experience
Director of Operations / General Manager - First Student (Formerly Apple Bus Company) - Huntsville, AL
(2017-01)
Provide executive leadership for one of North Alabama's largest transportation operations supporting Huntsville City Schools. Direct workforce leadership, strategic planning, budget administration, labor relations, customer service, facilities management, compliance, and safety across a team of 240+ employees.
- Directed 240+ employees, 180 fleet assets, and annual budgets exceeding $15 million
- Helped implement Huntsville's first student transportation shuttle, reducing transportation costs by approximately $1 million
- Led implementation of the district's first SafeStop tracking system, improving communication for schools and families
- Redesigned transportation routes that expanded service to more than 500 additional students while improving efficiency
- Directed strategic planning, labor relations, compliance, and customer service while maintaining high operational performance
- Strengthened employee engagement through leadership development and recognition initiatives
Director of Regional Operations - Midwest Transport - Memphis, TN
(2014-01 - 2017-12)
Directed regional freight operations with responsibility for workforce leadership, financial performance, DOT compliance, customer service, and strategic planning.
- Developed regional operating plans supporting growth and profitability
- Directed logistics, routing, staffing, and freight movement across multiple locations
- Managed regional budgets while improving efficiency and controlling costs
- Ensured full DOT compliance while building strong customer relationships
Regional Transportation Manager - Lanter Delivery System - Horn Lake, MS
(2012-01 - 2014-12)
- Managed regional transportation and supply chain operations
- Directed budgets, workforce performance, and customer service
- Ensured full compliance with safety and regulatory standards
Senior Operations Manager - Penske Logistics - Memphis, TN
(2006-01 - 2012-12)
Directed logistics, warehousing, transportation, and distribution operations supporting Fortune 500 customers.
- Managed multi-site logistics operations and customer accounts
- Developed annual financial and operating plans while managing P&L performance
- Improved fleet utilization, operational efficiency, and customer satisfaction
- Led continuous improvement initiatives supporting business growth
Safety & Compliance Manager - Race Logistics - Memphis, TN
(2004-01 - 2006-12)
- Directed company-wide DOT compliance and safety programs
- Managed safety audits, driver training, and regulatory reporting
- Improved compliance rates through proactive safety initiatives
Technical Sergeant (E-6) - United States Air Force
Served in leadership positions responsible for personnel supervision, workforce development, operational readiness, training, and mission execution.
Education
M.S. Coursework - Transportation & Logistics Management - American Public University (2017-01 - 2019-12)
B.A. - Liberal Studies - University of Memphis (2012-12)



