Geoff Cottrill

Operations and project management executive with twenty years across institutional finance, military operations, and multi-site civilian operations. Nearly six years as Vice President of Operations at an asset management firm, evaluating over $8B in transactions, effecting the purchase of nearly $3B, and building the pricing model, diligence process, and data systems the firm ran on. Former COO and U.S.

Army Staff

Sergeant. Leads projects from scope through launch, including a full organizational carve-out delivered with zero missed events. Takes work that runs on judgment and turns it into a method that runs the same way every time.

Agent at New York Life Insurance Company (2025 – 2026)

Personal-lines and business insurance for individuals, families, and closely held businesses across Tennessee and the Southeast.

• Built risk-management and protection plans, including key-person and entity coverage for closely held businesses.
• Designed a client planning workbook used in meetings, covering discovery, gap analysis, protection planning, and action-plan output.
• Ran the advisory workflow end to end, from discovery through analysis, plan design, and delivery.

Vice President of Operations at Cove Assets (2017 – 2022)

Ran the operations function supporting two principals, with no staff beneath the role. Owned execution from transaction evaluation through closing and portfolio administration.

• Evaluated over $8B in transactions and effected the purchase and warehousing of nearly $3B, running each deal as a deadline-driven project.
• Built the pricing model, transaction workbooks, and due diligence process, making deal-by-deal judgment a firm standard.
• Built a database tracking every subject across the pipeline, keeping market intelligence once lost when deals closed or fell away.
• Managed institutional counterparties spanning hedge funds, asset managers, pension funds, and foreign institutions.
• Established and enforced compliance policy to hold the firm to regulatory standard.
• Streamlined operational workflows, reducing cost while increasing throughput.

Staff Sergeant (E-6) | Platoon Sergeant | Battalion Operations NCO at United States Army (2011 – 2017)

Advanced from Squad Leader to Platoon Sergeant and Battalion Operations NCO under continuous formal evaluation.

• Earned three promotions ahead of senior peers within four years.
• Led an 11-soldier Stryker squad in mounted and dismounted operations across varied environments.
• As Battalion Operations NCO, owned operations planning, training management, readiness, and reporting above the platoon level.
• Kept more than $4.5M in equipment inspection-ready at all times through rigorous accountability and maintenance.
• Directed training for proficiency and readiness, and owned soldiers' welfare, discipline, and development.

Key Account Manager at Imperial Finance & Trading (2009 – 2010)

Primary relationship owner for the firm's key accounts, responsible for holding them and growing the book.

• Won new business end to end: built the pipeline, wrote the proposals, and ran each pursuit to close.
• Advised marketing and sales on client strategy, aligning both around what accounts actually wanted.
• Routed client feedback back into how the firm operated instead of logging it and moving on.
• Protected revenue through proactive management of existing accounts.

Chief Operating Officer at Portsmouth Financial Group, Inc. (2006 – 2009)

Senior operating officer, accountable for how the firm ran day to day rather than for any single function.

• Built the performance management framework from the ground up: role definitions, objectives, and the evaluation cycle.
• Set measurable operating targets, giving the firm a written standard to manage against instead of an understood one.
• Supplied the operating analysis behind financial planning, budgeting, and investment policy decisions.
• Turned leadership priorities into assigned initiatives with clear owners, reported back up as measured results.

Account Manager at Vespers Financial Group (2005 – 2006)

Single point of contact between the firm's key accounts and every internal team touching the work.

• Grew key account business 40% by widening the client base and rebuilding how those relationships were managed.
• Ran the market analysis that set strategy for existing accounts and prospects.
• Identified and pursued new market openings alongside the account management team.
• Kept clients and internal teams aligned on scope, delivery, and expectations.

Founder & Chief Executive Officer at NOVA Labs Holdings, LLC (2024 – Present)

Own a five-product operations software portfolio, running each product from scoping and build through launch, client implementation, and support. Products include ProScout AI, an AI-assisted evaluation tool.

• Led the first full external client implementation from scoping through go-live, replacing manual re-entry with live reporting and role-based access.
• Designed an analytics platform of ~23,000 modeled formulas with Monte Carlo simulation, forecasting, and KPI dashboards.
• Built a 2,600-check validation layer on every data ingest; three years in production with no repeat of the failure behind it.
• Use AI tools daily to draft and review code, build models and documentation, and automate research workflows.

Founder, Owner & Managing Partner at Harpeth Asset Management (2022 – 2025)

Founded and led an asset management firm, owning transaction structuring, investor relations, compliance, and portfolio strategy.

• Facilitated transactions totaling over $700M.
• Generated over $2M in revenue.

Founder & Managing Director | President, Board of Directors at Nolensville Youth Football, Inc. (2024 – Present)

Full operational and P&L ownership of an independent 501(c)(3) serving 1,340+ players on 90 teams in six age divisions (6U–17U).

• Ran the entity carve-out as a single program (new entity, bylaws, insurance, facility contracts, and a vendor and sponsor base rebuilt from zero), back-planned from a fixed season start and delivered with zero missed events.
• Standardized operations against 100% annual staff turnover with playbooks, equipment agreements, schedule matrices, and a 25-page emergency plan used at every site.

Board Member | President, Football (2023 — Present) | Head Coach at Nolensville Youth Athletics — Football (2017 – Present)

Elected President of Football in 2023 for a multi-sport community nonprofit; head coach across tackle and flag since 2017.

• Expanded participant opportunities by nearly 25% across age divisions.
• Restructured scheduling to add games within the same season window.
• Extended play into Friday nights, raising the league's profile in the community.
• Brought in new vendors and sponsors, lowering participation fees for families.
• Originated the May Madness playoff format in 2023, now standard across championship play.

B.A. in Political Science & Government – Auburn University