James Salters

Results-driven Senior Marketing professional with over 7 years of experience across retail and real estate marketing. Proven success in developing and executing annual marketing plans, leading campaigns, and coordinating retailer and community partnerships to drive traffic and sales. Skilled in event management, digital marketing strategy, and data-driven performance analysis.

Recognized for fostering strong relationships with vendors and corporate teams to deliver exceptional shopper and guest experiences. Adept at managing budgets, optimizing ROI, and enhancing brand engagement across all channels.

Founder at Voncelle Clothing & Accessories, Inc. (2024-05 – Present)

• Designed and executed a comprehensive marketing and e-Commerce strategy, integrating paid media, influencer campaigns, and community partnerships.
• Managed annual marketing budget, maximizing ROI through data-driven optimizations and KPI tracking.
• Led digital content creation, website management, and social media campaigns to increase engagement and sales conversion rates.
• Coordinated launch events and collaborations to boost brand awareness within target demographics.

Marketing Manager at Stonetown Capital (2022-05 – 2024-05)

• Supported the execution of center and property-level marketing plans for 120+ locations nationwide.
• Oversaw signage, advertising, and creative direction to maintain consistent brand messaging and shopper experience.
• Partnered with leadership to develop and manage marketing budgets, tracking expenses and ROI through data analytics.
• Collaborated with vendors and internal stakeholders to deliver cross-channel digital campaigns, including SEO/SEM, email marketing, and paid social media.
• Assisted with event planning and promotional activations, improving customer engagement and tenant satisfaction.

Strategy Consultant at Acceen Business Consulting (2019-01 – 2022-05)

• Developed and implemented multi-channel marketing strategies for clients in the retail, hospitality, and service industries.
• Conducted market research to identify competitive positioning, shopper behaviors, and partnership opportunities.
• Created KPI dashboards and performance reports to align campaigns with client goals and improve engagement metrics.
• Assisted clients with website updates, content planning, and email marketing, enhancing visibility and retention.

Marketing Coordinator at MLK + COPY (2017-08 – 2019-01)

• Assisted with event coordination, signage, and visual branding, ensuring consistent representation across locations.
• Supported the creation of email newsletters, website updates, and digital assets for ongoing campaigns.
• Compiled performance reports and analytics to guide future marketing initiatives.

Advertising, Marketing, & Promotions Summer Associate at MJM Realty (2011-06 – 2015-08)

• Executed digital, print, and grassroots marketing campaigns for retail and real estate properties.
• Supported on-site events and promotional activities, increasing customer engagement and brand awareness.
• Assisted with community outreach initiatives, improving local partnerships and foot traffic.

B.A. in Marketing – University of Hartford (2016)