Jason Fleming

Creative relationship-builder who turns marketing objectives into memorable experiences for audiences, partners, and sponsors alike. Sits alongside marketing teams to shape partnership, sponsorship, and promotional strategy, while ensuring plans can be executed on time and within budget. Advises partners on activation strategies that turn a sponsorship agreement into a renewal, a perspective earned on both the brand and property side.

Converts transactional vendor relationships into trusted and exclusive partnerships that drive long-term revenue and partnership growth.

Senior Account Manager - BDA, Inc. - Remote

(2017 - 2026)

Owned partnership strategy, creative development, and full-cycle delivery across a portfolio of Major League Baseball clubs and corporate sponsors, operating under exclusive rights to co-branded merchandise produced with club marks.

• Generated close to $50M in sales by converting one-off transactional merchandising production into exclusive, full-calendar partnerships with MLB clubs, including the Baltimore Orioles and Houston Astros.
• Tripled personal production from a $1.9M goal across eight accounts to $6 million across three marquee clubs, concentrating on deepening club relationships while expanding account value over tenure.
• Grew the Baltimore Orioles from a $50K account to $1.5M in a single season and scaled the Houston Astros from $250k to $3.5M by capturing the majority of club promotional budgets.
• Ranked in BDA's top sales tier and qualified for the annual top performer trip in six of seven eligible years.
• Extended club relationships into the sponsorship base by capitalizing on exclusive rights for co-branded merchandise to become the primary channel for clubs and partners licensing their marks.
• Advised club corporate partnership departments on activation strategy, demonstrating how out-of-stadium merchandise programs strengthen sponsor renewals.
• Built in-market sponsor programs across Houston, Baltimore, and St. Louis, carrying activation beyond the ballpark to drive brand affinity in the community.
• Collaborated with club marketing teams to shape the overall team marketing strategy, creating theme nights, giveaways, and a season-long promotional calendar that maximized fan experience while driving portfolio sales.
• Delivered 35-plus promotional dates per club each season, while coordinating end-to-end design and delivery of promotional product, including overseas manufacturing, logistics, and time-sensitive in-stadium arrival.
• Rescued at-risk giveaway dates by rebuilding sourcing, production, and delivery plans midstream after overseas factories and DDP freight failed to meet project milestones.
• Widened account margin from 20 to 40 points on exclusive business while stewarding account relationships through a new procurement regime's vendor review.

Director, Promotions and Special Events - Colorado Rockies Baseball Club - Denver, CO

(2006 - 2017)

Owned promotions, special events, and branding for this MLB club, directing $3 million in annual budgets while building a team that grew from nearly nonexistent to seven full-time and additional seasonal employees.

• Created foundational processes and performance expectations for the team, promoting employees from game-day and mascot roles into coordinator and manager positions to build a leadership structure that outlasted tenure.
• Established full-scale promotions and special events operations while co-creating non-traditional revenue streams, from ballpark concerts to outdoor hockey, to diversify the off-season calendar while building community around the park.
• Directed the signature event portfolio across Opening Day, postseason, and All-Star programming, plus Rockies Charities events supporting $25 million in grants.
• Drove $1M in incremental ticket revenue and nearly $3.5M in concessions growth by creating audience-specific programming in "The Rooftop," a 38,000-square-foot destination space previously underutilized.
• Launched the ballpark's first major stadium concert with the Zac Brown Band and the NHL Coors Light Stadium Series, which sold 40,000 and 48,000 tickets, respectively, and ushered in a new era of events in Coors Field.
• Produced Battle on Blake Street, an outdoor college hockey event that drew 30,000 spectators, with an additional five sold-out Skate Days on ice time repurchased from the NHL.

Assistant Director, Manager, and Coordinator, Promotions - Colorado Rockies Baseball Club - Denver, CO

(2001 - 2006)

• Advanced through three roles while owning the mascot program, seasonal staffing, capital projects, promotions budgets, and in-game entertainment before taking on a leadership role building out marketing and promotions.
• Co-founded Faith Day, a post-game concert that became a top-five attendance date on the annual schedule with 30,000 fans remaining after the final out.
• Introduced group sales anthem opportunities generating more than $100k in annual club revenue while creating fundraising for local schools and organizations.

Bachelor of Science - Physical Education with an emphasis in Sport Management - Slippery Rock University of Pennsylvania