Marketing Executive | Direct Mail Campaign Leader
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I’m a marketing executive with over 15 years of experience designing and leading high-performing direct mail and multi-channel marketing campaigns. I've managed $5M+ budgets, executed A/B testing strategies that increased response rates by 40%, and led major cost-saving initiatives exceeding $3.5M.
Direct Mail & Digital Marketing
Marketing Automation (Salesforce, Iterable)
Analytics (Adobe, A/B Testing)
Vendor Management & RFP Strategy
I thrive on data-driven decisions, building strong cross-functional teams, and delivering measurable results across industries like healthcare, financial services, and consumer brands.
Let’s connect if you’re looking for marketing leadership that combines strategy, execution, and proven ROI.
I’m a marketing executive with over 15 years of experience designing and leading high-performing direct mail and multi-channel marketing campaigns. I've managed $5M+ budgets, executed A/B testing strategies that increased response rates by 40%, and led major cost-saving initiatives exceeding $3.5M.
Direct Mail & Digital Marketing
Marketing Automation (Salesforce, Iterable)
Analytics (Adobe, A/B Testing)
Vendor Management & RFP Strategy
I thrive on data-driven decisions, building strong cross-functional teams, and delivering measurable results across industries like healthcare, financial services, and consumer brands.
Let’s connect if you’re looking for marketing leadership that combines strategy, execution, and proven ROI.
University of Toledo, Toledo, OH B.S.
