Jason Kelley

Results-oriented sales and retail operations leader with experience driving revenue growth, market share, customer retention, and team performance across multi-unit retail, automotive aftermarket, and B2B sales environments. Strong background managing territory sales, tool and equipment programs, independent store partnerships, commercial accounts, store operations, merchandising, customer service, training, recruiting, and P&L performance. Skilled at building key-account relationships, coaching store teams, analyzing sales data, identifying whitespace opportunities, and improving execution through structured training and operational discipline.

Known for turning underperforming locations into stronger performers, developing teams, and aligning sales strategy with customer needs, profitability, and long-term account growth.

District Manager – Tool & Equipment - NAPA AUTO PARTS

(2024-10 - 2025-10)

• Owned tool and equipment sales performance across assigned district by partnering with NAPA stores and end-user accounts to identify needs and deliver tailored solutions.
• Prospected and developed B2B opportunities with independent owners and commercial accounts through consultative discovery, product recommendations, and close plans.
• Led market-share and product adoption initiatives through training, product education, and demonstrations that improved awareness and repeat purchasing.
• Built and managed key-account relationships, supporting contract negotiations, renewals, and issue resolution to strengthen long-term partnerships.
• Analyzed market conditions and performance data to identify whitespace opportunities, prioritize accounts, and adjust strategy against sales goals.
• Coached store teams on product knowledge, sales behaviors, program utilization, and customer engagement to improve execution consistency.

Territory Sales Manager - NAPA AUTO PARTS

(2019-10 - 2024-10)

• Managed territory sales growth, independent store support, commercial account development, and customer retention initiatives across automotive aftermarket markets.
• Drove territory growth by executing programs that improved independent store owners' market share, profitability, and customer retention.
• Partnered with store owners and commercial customers to identify business needs, strengthen account relationships, and support long-term revenue growth.
• Delivered product training, sales coaching, and field support to improve store execution and increase in-store conversion.
• Reviewed sales and customer data to identify trends, uncover opportunities, and implement targeted actions that improved results and service quality.
• Supported key accounts through issue resolution, product recommendations, and consultative sales support.
• Coordinated collaborative planning sessions to define long-term goals, improve operational processes, and strengthen customer support.

Assistant Store Manager - CALIFORNIA CHECK CASHING

(2019-02 - 2019-09)

• Supported daily operations, sales execution, and customer service while contributing to the turnaround of an underperforming location into a top-performing district site.
• Trained and onboarded new employees on compliance, policies, procedures, and service standards to ensure consistent branch performance.
• Managed customer interactions to ensure clear communication, accurate service, and positive customer experiences.

Store Manager - KIRKLAND'S

(2014-11 - 2018-12)

• Owned store performance through budgeting, expense forecasting, and P&L management, aligning labor and inventory decisions with sales demand.
• Led day-to-day operations across sales, customer experience, inventory, merchandising, and loss prevention to deliver brand standards.
• Recruited, trained, and developed a 20+ person team, setting goals, coaching performance, and building a culture of accountability and service.

District Training Manager - RADIOSHACK

(2009-01 - 2014-11)

• Trained and coached 4+ store managers on end-to-end operations, including inventory, merchandising, customer experience, sales standards, and team leadership.
• Improved performance in new and underperforming locations through structured management training, field observations, and follow-up coaching.

Master of Business Administration - Business Management - University of Phoenix (2019-10)

Bachelor's Degree - Business Management - University of Phoenix (2017-10)