Jason Kim

I am currently an undergraduate at the University of Washington Michael G. Foster School of Business, where I am studying marketing and finance. I have always challenged myself to step out of my comfort zone and tackle new challenged with the mindset of being eager to learn and put in my best effort.

American Marketing Association (UW Chapter), VP of Organizational Structure  (January 2022 – Present)

• Developing an internship database for students majoring in marketing to provide opportunities for internships.
• Reorganizing digital workspace for Executive Board to make it easier to navigate and save work.

• Coordinated multiple deliverables for flagship marketing networking event with 2 keynote speakers to provide 100+ student and professional attendees with meaningful connections and relevant marketing knowledge.
• Directed outreach for the 16-person Executive Board to connect 30+ marketing professionals from the greater Seattle area with students to encourage in-person networking at the largest club event of the quarter.

Project 1: Social Media Marketing for Boating Rental Service

• Prepared a detailed social media report with research on social media trends and target audience demographics to improve client’s content creation and follower engagement on Instagram.
• Examined client’s closest competitor to identify strengths and opportunities related to social media usage.
• Presented final team recommendations for creating informative social media content and fostering engagement with followers, ultimately increasing client’s Instagram following from 14,000 users to 23,500 users.

• Dedicated 5-10 hours per week researching market trends with my team to provide insights for clients.
• Communicated on-page and off-page SEO strategies to clients for improving online visibility.

• Formulated a 14-page branding guideline to help client with visualizing the branding strategy for their business.
• Designed 12 different sample logos and social media posts to aid client with branding on Instagram.

University of Washington, Michael G. Foster School of Business (Seattle, WA)

• Bachelor of Arts in Business Administration, Majors: Marketing and Finance
• Cumulative GPA: 3.78/4.00, Major GPA: 3.87/4.00
• Relevant Coursework: Consumer Behavior, Advertising, Consumer Marketing and Brand Strategy, Analytics for Marketing Decisions, Consumer Insights, Investments, Financial Theory and Analysis, Problems in Corporate Finance

• Associates Degree in Integrated Studies
• Cumulative GPA: 4.00/4.00