American Marketing Association (UW Chapter), VP of Organizational Structure (January 2022 – Present)
- Developing an internship database for students majoring in marketing to provide opportunities for internships.
- Reorganizing digital workspace for Executive Board to make it easier to navigate and save work.
American Marketing Association (UW Chapter), VP of Programming (August 2022 – January 2022)
- Coordinated multiple deliverables for flagship marketing networking event with 2 keynote speakers to provide 100+ student and professional attendees with meaningful connections and relevant marketing knowledge.
- Directed outreach for the 16-person Executive Board to connect 30+ marketing professionals from the greater Seattle area with students to encourage in-person networking at the largest club event of the quarter.
American Marketing Association (UW Chapter), AMA Agency Consultant (September 2021 – August 2022)
Project 1: Social Media Marketing for Boating Rental Service
- Prepared a detailed social media report with research on social media trends and target audience demographics to improve client’s content creation and follower engagement on Instagram.
- Examined client’s closest competitor to identify strengths and opportunities related to social media usage.
- Presented final team recommendations for creating informative social media content and fostering engagement with followers, ultimately increasing client’s Instagram following from 14,000 users to 23,500 users.
Project 2: SEO Recommendations for Marketing & Branding Agency
- Dedicated 5-10 hours per week researching market trends with my team to provide insights for clients.
- Communicated on-page and off-page SEO strategies to clients for improving online visibility.
Project 3: Branding for Flea Market
- Formulated a 14-page branding guideline to help client with visualizing the branding strategy for their business.
- Designed 12 different sample logos and social media posts to aid client with branding on Instagram.
