Jaye Donaldson

Mission-driven engagement and communications leader. Experience leading teams, mentoring and building effective marketing & communications solutions, primarily for B2B, nonprofit and services organizations. Passionate about health, wellness and fitness; and equalizing opportunities for youth and young adults in education, employment and the ability to have choices in their daily lives. Strength in making connections for others; seeing opportunities for impact and maintaining long-term business relationships.

Through 2017: Owned brand & marketing firm for 20+ years, providing design, branding, online marketing and consulting services to start-ups, mid-tier and Fortune 100 companies. Developed, managed and maintained long-term client relationships.

2017-2021: Executive leader in marketing agency and consultant to healthcare clients (start-up and mid tier).

2021-2024: Vice President Communications & Marketing for West Point Association of Graduates for over 3 years; managed team of 12 marcomm professionals; reported to CEO as part of SLT; designed and implemented innovative marketing/communications solutions that improved awareness, brand perception and engagement among all stakeholders; grew online communications and data-based decisions through measured analytics and KPIs; consistently exceeded KPI goals of increased awareness, positive brand perception, and engagement; led crisis communications; collaborated with all teams throughout the organization to ensure consistent and relevant messaging/voice.

Volunteered on over 10 public and private Boards, heading steering, fundraising and outreach committees. Supported several nonprofit organizations through brand building, online communications, marketing campaigns and overall agency-of-record activities.

Dual majors in Communications and Marketing from S.I. Newhouse School of Communications at Syracuse University.

Dual majors in Communications and Marketing from S.I. Newhouse School of Communications at Syracuse University.