Julian Chapa

Sales-focused customer engagement professional with 10+ years of experience across high-volume hospitality and retail environments, including fine dining restaurants and H-E-B.

Background built in fast-paced, revenue-driven settings, consistently increasing customer spend through consultative recommendations and strong real-time judgment. Strength in reading customer intent, handling objections, and building repeat business without formal sales titles. Well-positioned to transition into a B2B sales development role, bringing a practical understanding of how customers evaluate and make buying decisions.

Fine Dining Server at Rumi's Kitchen (2023-01 – Present)

Generate revenue in a fast-paced fine dining environment, managing 30–60 guest interactions per shift while delivering high-touch, experience-focused service.

• Increase average check size through strategic upselling of premium food and beverage offerings tailored to customer preferences.
• Identify customer needs and resolve objections in real time to protect revenue and maintain guest retention.
• Selected for closing shifts, arriving early and staying late to support full-service operations and ensure accuracy in POS transactions and cash handling.

Server at The 401 Table & Tap (2021-01 – 2023-12)

• Managed multiple tables per shift in a high-volume environment, maintaining service quality and speed during peak hours.
• Used consultative selling to educate guests on menu offerings, promotions, and pairings, increasing average check size.
• Built rapport with new customers, encouraging repeat visits and long-term loyalty.

Healthy Living Specialist at H-E-B (2016-01 – 2021-12)

• Advised customers on vitamins, supplements, and wellness products using consultative selling tailored to individual needs.
• Increased revenue through cross-selling and upselling, educating customers on product benefits and alternatives.
• Managed merchandising and inventory for 200+ SKUs while supporting online order fulfillment and day-to-day customer service.