Customer Experience Director
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I am a Principal Retail Strategist with over ten years of proven success in driving market share and optimizing large-scale store operations. My experience spans multi-unit management, P&L responsibility, and cultivating high-performing sales teams across diverse retail environments.
My core expertise lies in transforming customer experience (CX) into a key revenue driver. I leverage deep market analysis to implement innovative merchandising and inventory strategies that consistently outperform sales targets. I excel at cross-functional leadership, aligning store teams, logistics, and visual standards to deliver a cohesive, profitable brand experience.
I am driven by a passion for scaling retail footprints while maintaining operational excellence and maximizing team potential.
Strategic Revenue Growth: I am an Executive Sales Architect focused on converting the customer experience (CX) into a measurable, sustainable engine for revenue. This includes designing and executing loyalty programs, optimizing sales floor flow, and increasing average transaction values.
Operational Excellence: I streamline complex back-of-house and front-of-house procedures as an Operational Excellence Lead. My work ensures consistency, reduces loss, and improves store productivity across entire districts or regions.
Team Leadership & Development: I build and mentor high-performing, high-retention teams by empowering store and district managers with data-driven metrics and clear performance expectations, ensuring brand vision is executed flawlessly at the point of sale.
My professional focus is on the crucial intersection of customer satisfaction, team capability, and financial performance, consistently delivering significant year-over-year growth and elevating brand standards.
University of Phoenix (UoP) | Ontario, CA | 2 Years College Coursework (2012-2014)
Professional Certification Portfolio (2025)
Analysis & Compliance: Training in complex systems and procedural compliance via Blockchain Technology (Crypto Currency Diploma) and Medical Coding.
Specialized Skills: Certificates demonstrating diverse interests and learning agility, including Floral Design, Forestry, and Advanced Presentation Design.
High School Diploma La Habra High School (1991)
