Jill Reed

Strategic admissions leader with experience guiding selective programs and student services for gifted and high-achieving learners. Expertise includes full-cycle admissions management, family engagement, recruitment strategy, student interview and selection, yield and re-enrollment, enrollment forecasting, and equity-minded community outreach. Known for delivering measurable enrollment growth, cultivating mission-aligned relationships, and leading teams through data-informed initiatives.

Skilled at representing institutions with warmth and professionalism, partnering with marketing and advancement to elevate visibility, and coordinating events that inspire prospective families. Passionate about fostering inclusive, student-centered environments that honor individuality, sustainability, and community.

Associate Director, Program for the Exceptionally Gifted & Master of Letters Admissions at Mary Baldwin College (2000-01 – 2004-12)

Directed strategic recruitment and end-to-end admissions operations for the Program for the Exceptionally Gifted (PEG) and Master of Letters (M.Litt.) program, reporting to the AVP of Enrollment Management.

• Tripled M.Litt. applications in its inaugural year with a 40% yield by designing targeted outreach, personalized counseling, and mission-aligned messaging.
• Doubled PEG applications and increased enrollment by 50% over four years through relationships with national talent searches, optimizing territories, and elevating campus visit experiences.
• Managed $150K PEG and $75K M.Litt. admissions budgets; secured private funding for the program's first full scholarships; coordinated scholarship awards in partnership with financial aid.
• Led application review, student assessments, interviews, and committee deliberations; issued and tracked enrollment contracts and guided families through re-enrollment.
• Produced enrollment forecasts and data dashboards; convened weekly admissions meetings with senior staff; used analytics to inform travel, outreach, and integration of the program into the college's strategic plan.
• Planned and executed orientation days, open houses, foundation board weekends, scholar weekends, and award banquets (40–500+ attendees); supervised student assistants; provided hands-on advising to every applicant.

Consultant, Office of Admissions at Mary Baldwin College (2004-01 – 2004-12)

Served as interim consultant during leadership transition; trained staff on processes, maintained continuity of operations, and ensured mission-aligned communication with families.

Admissions Counselor at Mary Baldwin College (1998-01 – 1999-12)

Conducted territory management, recruitment travel, and application advising; assisted with campus tours and information sessions; collaborated on marketing materials.

Special Assistant to the Dean, College of Arts & Sciences at University of Virginia (2007-01 – 2008-12)

• Acted as liaison to student and faculty organizations, preparing analytical reports on student demographics and institutional data for policy decisions and planning.
• Collaborated with development and advancement teams on donor events and communications; supported the rollout of the Banner student information system by preparing faculty training materials and advising on change management.

CoDirector & Graduate Researcher, Project LOGgED ON at University of Virginia (2004-01 – 2009-12)

Co-directed a $5M federally funded grant to develop online gifted-education courses; supervised ~30 graduate assistants, teachers, and IT professionals.

• Oversaw grant compliance, IRB protocols, data collection/reporting; presented research at national and international conferences.
• Developed an online course platform in collaboration with IT; recruited instructors; analyzed participant data to refine curriculum and demonstrate program impact.

Program Assistant at Ron Brown Scholar Program (2009-01 – 2012-12)

• Developed the LEAD (Leadership, Engagement, Academic Development) program to support exceptional scholars; managed distribution of funds and provided personalized advising.
• Designed marketing materials, grant proposals, and donor stewardship communications; coordinated community service grants and advised alumni on financial aid and graduate school applications.

Consultant & Case Writer at CASENEX (2006-01 – 2006-12)

Created case based professional development modules for K–12 gifted education teachers.

Graduate Teaching Assistant & Instructor at University of Virginia (2004-01 – 2009-12)

Taught courses in educational psychology and gifted education; designed curriculum and integrated research with practice.

Assistant Teacher at Broadus Wood Elementary (2017-01 – 2019-12)

Provided classroom instruction and academic interventions; coached students and supported assessment initiatives.

Founder & Managing Director, Real Estate Brokerage & Marketing at Sociedad de Responsabilidad (2021-01 – Present)

• Established a regulated real estate firm; oversee property sales, marketing, client relations, and compliance; leverage CRM platforms (Fresh sales, Follow Up Boss) to track leads and improve conversion.
• Serve on the Education Committee and MLS Committee of the Costa Rica Global Association of Realtors; currently completing Omni MLS English Certification to train peers in effective use of the MLS platform.

Owner/Author at Brisas 27 Publishing (2022-01 – Present)

Wrote and published Maleku's Gift (2023), promoting social-emotional development and environmental stewardship; manage production, marketing, and distribution.

Co-Owner, Farm & Event Venue at George & Henry, LLC (2006-01 – 2023-12)

Co-owned and operated a farm and event space; managed budgeting, staffing, and customer experience for weddings, retreats, and Airbnb hosting.

Marketing & Real Estate Consultant at Self-employed (2014-01 – 2023-12)

Provided marketing and real estate services to major brokerages; executed digital campaigns, built websites, created content, and advised on customer journey strategies.

Ph.D. in Educational Psychology – University of Virginia

M.Ed. in Educational Psychology – University of Virginia

Bachelor of Arts in Sociology – Mary Baldwin College