Jodi Savage

Senior marketing and advertising executive with 25+ years of experience leading client relationships, integrated marketing strategies, creative development digital initiatives, and cross-functional teams. Proven background managing complex accounts, developing brands, overseeing multimillion-dollar media programs, and translating business objectives into effective marketing solutions across real estate, hospitality, retail, and corporate industries.

Senior Account Executive at Red Thinking (2023-08 – 2026-09)

Led strategic marketing accounts and served as primary client contact, managing priorities, timelines, deliverables, and ongoing relationships.

• Developed integrated strategies spanning branding, websites, SEO, paid media, social media, collateral, and transitional/digital advertising.
• Partnered with creative, digital, SEO, and development teams to deliver projects aligned with client objectives and brand standards.
• Led client meetings, kickoffs, website reviews, strategy discussions, WIPs, scopes, timelines, approvals, and follow-up communications.

President at GKA Advertising (2012-01 – 2023-12)

Led an award-winning advertising agency providing brand development, creative, digital and traditional advertising, media planning, social media, SEO, analytics, collateral, and website development.

• Managed a portfolio of clients with media budgets averaging approximately $1 million, overseeing strategy, annual media plans, budgeting, digital and traditional advertising, and day-to-day account leadership.
• Directed client strategy and business development efforts, expanding existing relationships through new marketing strategies, technologies, and solutions.
• Recruited, mentored, and trained account, creative, administrative, print, and digital team members while fostering a collaborative and professional workplace.
• Created and refreshed corporate brands, including brand identities, style guides, messaging, and brand standards.
• Researched target audiences and developed creative strategies designed to align brand voice, audience needs, and business objectives.
• Guided account executives on media planning, budgeting, client relationships, problem solving, and strategic development.

Executive Vice President at GKA Advertising (2006-01 – 2012-12)

Senior Account Executive at GKA Advertising (2000-01 – 2006-12)

Bachelor of Arts in Political Science & Communications – Randolph-Macon Woman's College