Senior Marketing & Advertising Strategist
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As a Senior Marketing & Advertising Strategist at Spark Foundry, I've had the privilege of working with Brown-Forman - one of the world’s leading producers of premium spirits - across a diverse portfolio of brands over the last 2.5 years. My role has been at the intersection of creativity and data, where I help craft data-driven brand strategies and collaborate with cross-functional teams to launch, traffic, and monitor multi-channel campaigns. I thrive on leveraging consumer insights and performance data to guide strategy, while ensuring every campaign tells a compelling story that resonates with audiences and drives brand growth.
Before joining Spark Foundry, I graduated Magna Cum Laude from Illinois State University with a degree in Integrated Marketing Communications and a minor in Graphic Design. My time at ISU helped me develop a deep understanding of marketing strategy and a creative mindset, which I’ve been able to apply in every aspect of my career - from campaign development to brand storytelling.
Prior to my career in marketing, I served as a Sonar Technician in the U.S. Navy aboard a submarine for five years. There, I honed invaluable skills in problem-solving, precision, and teamwork, all of which I bring to my work today. Working under pressure and ensuring mission success in highly dynamic environments taught me the importance of adaptability and focus—traits that have proven essential in college and in my career.
At my core, I am passionate about storytelling, combining data-backed insights with creative strategies to solve complex business challenges. I believe the most effective marketing campaigns balance the art and science of our craft, and I am always excited to find innovative ways to connect brands with their audiences in meaningful ways.
As a Senior Marketing & Advertising Strategist at Spark Foundry, I've had the privilege of working with Brown-Forman - one of the world’s leading producers of premium spirits - across a diverse portfolio of brands over the last 2.5 years. My role has been at the intersection of creativity and data, where I help craft data-driven brand strategies and collaborate with cross-functional teams to launch, traffic, and monitor multi-channel campaigns. I thrive on leveraging consumer insights and performance data to guide strategy, while ensuring every campaign tells a compelling story that resonates with audiences and drives brand growth.
Prior to my career in marketing, I served as a Sonar Technician in the U.S. Navy aboard a submarine for five years. There, I honed invaluable skills in problem-solving, precision, and teamwork, all of which I bring to my work today. Working under pressure and ensuring mission success in highly dynamic environments taught me the importance of adaptability and focus—traits that have proven essential in college and in my career.
I graduated Magna Cum Laude from Illinois State University with a degree in Integrated Marketing Communications and a minor in Graphic Design. My time at ISU helped me develop a deep understanding of marketing strategy and a creative mindset, which I’ve been able to apply in every aspect of my career - from campaign development to brand storytelling.
