John Grant
Communications Strategist | Project Coordinator
Talent
Dallas, DallasMember since November 28, 2022
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About
Hi! My name is John Grant. I’m a strategic communications graduate from the University of North Texas. Currently I work as an UX Outreach Coordinator at Cognizant supporting Google Ads. I am an organized and creative professional with a desire for growth. My work experience is in strategic communications, project management, web/physical marketing, data analysis, and UX research. In my spare time I enjoy hiking, photography, and 3D modeling.
Experience
Cognizant supporting Google Ads UX
- Responsible for drafting and overseeing mass email outreaches to invite users to participate in focus groups and moderated user interviews.
- Scheduled and coordinated meetings between participants with product researchers, often over vast time zone distances. • Represented Google to its customers as the main POC between it and our participants.
- Built out user screeners and surveys with advanced shortlisting logic via Qualtrics, pre-screened participants, and observed user interviews.
Education
University of North Texas | Strategic Communications
- Developed cohesive marketing plans and advertising campaigns.
- Used market research and conducted in-person interviews to develop personas and identify target markets.
- Created graphical advertisements and outreach campaigns to attract consumer attention.
- Presented campaigns to visiting advertising executives and our class in presentations using PowerPoint.
