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John Grant

John Grant

Communications Strategist | Project Coordinator

Talent
Dallas, DallasMember since November 28, 2022
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About

Hi! My name is John Grant. I’m a strategic communications graduate from the University of North Texas. Currently I work as an UX Outreach Coordinator at Cognizant supporting Google Ads. I am an organized and creative professional with a desire for growth. My work experience is in strategic communications, project management, web/physical marketing, data analysis, and UX research. In my spare time I enjoy hiking, photography, and 3D modeling.

Experience

Cognizant supporting Google Ads UX

  • Responsible for drafting and overseeing mass email outreaches to invite users to participate in focus groups and moderated user interviews.
  • Scheduled and coordinated meetings between participants with product researchers, often over vast time zone distances. • Represented Google to its customers as the main POC between it and our participants.
  • Built out user screeners and surveys with advanced shortlisting logic via Qualtrics, pre-screened participants, and observed user interviews.

Education

University of North Texas | Strategic Communications

  • Developed cohesive marketing plans and advertising campaigns.
  • Used market research and conducted in-person interviews to develop personas and identify target markets.
  • Created graphical advertisements and outreach campaigns to attract consumer attention.
  • Presented campaigns to visiting advertising executives and our class in presentations using PowerPoint.

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