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John Mogensen

John Mogensen

COMMERCIAL EXECUTIVE | BUSINESS DEVELOPMENT | SALES LEADERSHIP | MARKET DEVELOPMENT

Talent
EaganMember since September 9, 2026
Team LeadershipRecruiting & CoachingForecastingBusiness DevelopmentProspectingHunterClient Relationship ManagementConsultative SalesExecutive ProducerComplex Sales ManagementStrategic Account DevelopmentAccount ManagementNegotiationsPowerpoint PresentationsStrategic CommunicationsCoachingTraining and DevelopmentPersistenceFollow-through
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Team LeadershipRecruiting & CoachingForecastingBusiness DevelopmentProspecting

About

Commercial executive and business development leader with extensive experience driving revenue growth, opening new markets, developing strategic accounts, and leading high-performing sales organizations across energy, infrastructure, manufacturing, transportation, insurance, financial services, professional services, and logistics. Recognized as a hands-on market creator and relationship builder who identifies opportunities others may overlook, earns trust at every level of an organization, and converts complex technical or professional-service offerings into practical business value. Experienced leading distributed teams, multi-state territories, strategic partnerships, budgets, forecasting, recruiting, coaching, and channel development.

Combines executive-level strategy with direct customer engagement, field selling, and long-term relationship management. Comfortable working with C-suite leaders, utilities, engineering teams, manufacturers, policymakers, dealers, and strategic partners while maintaining a strong focus on measurable commercial results.

Experience

Sales Director - USA at Eocycle Technologies Inc. (2021-08 – 2026-06)

Canadian wind turbine manufacturer headquartered in Montreal; U.S. sales paused due to market and policy conditions

  • Led U.S. and North American business development, sales strategy, market expansion, strategic accounts, channel growth, and commercial execution for distributed wind energy systems serving agricultural, commercial, industrial, utility, and microgrid markets.
  • Developed the U.S. market from limited activity to 44 turbine sales during tenure, representing the majority of the company's current U.S. installed fleet; projects ranged from approximately $200,000 to a nine-turbine order valued at approximately $2.3 million.
  • Managed a team of 3-6 direct reports and additional agents/dealers while remaining personally engaged in prospecting, customer meetings, proposals, negotiations, account development, and closing activity.
  • Built relationships with utilities, developers, engineering firms, agricultural organizations, municipalities, major corporations, dealers, and strategic partners; supported long, multi-stakeholder sales cycles commonly spanning 6-12 months.
  • Coordinated closely with engineering, project management, operations, finance, service, and executive leadership on pricing, proposals, utility interconnection, permitting, FAA requirements, project feasibility, commissioning, and after-sale support.
  • Directed U.S. departmental budgeting and financial oversight for hiring, advertising, trade shows, travel, expenses, and commercial programs; maintained disciplined pipeline, forecasting, and weekly executive reporting.
  • Represented the company at national conferences, customer and utility meetings, project sites, and policy engagements; supported federal and state advocacy efforts affecting distributed energy market development.

Business Development Director at Haworth & Company (2014-01 – 2021-06)

  • Led client acquisition across six office locations for accounting, payroll, tax, and advisory services; served as one of two dedicated business development professionals responsible for firm-wide growth.
  • Generated new business through direct prospecting, executive presentations, networking, referral development, trade shows, and long-term relationship building with business owners and senior decision-makers.
  • Conducted discovery, developed customized proposals and pricing, coordinated internal subject-matter experts, and maintained relationships through the sales and onboarding process.

Vice President of Sales & Human Resources at LatLong Logistics (2010-04 – 2014-01)

  • Recruited by ownership to help launch and scale a startup logistics organization, building foundational sales, recruiting, operational, technology, and administrative processes.
  • Developed sales programs, recruited and hired personnel, negotiated vendor agreements, and supported implementation of technology and operating systems needed for growth.

Vice President of Sales, Vendor Relations & Human Resources at Eagan Companies (2002-03 – 2010-04)

  • Helped grow company sales by approximately $10 million while leading sales, vendor relations, recruiting, training, and operational development initiatives.
  • Managed an office staff of six and co-led recruiting, interviewing, hiring, performance management, and retention for a workforce of 13-20 truck drivers.
  • Maintained continuous driver recruiting through advertising, candidate screening, interviewing, and hiring to keep the fleet staffed, trucks on the road, and customer commitments covered.
  • Negotiated vendor agreements and operational contracts that generated significant cost savings; supported sales training, supplier relationships, and day-to-day operating improvements.

Sales Representative | Sales Trainer | Sales Manager at International Foodservice Corporation (1990-08 – 2002-03)

  • Progressively promoted through sales, training, and management positions; built long-term customer relationships and managed branch operations and a sales staff of 8-12 employees.
  • Recruited, hired, onboarded, trained, coached, and managed sales professionals while maintaining reporting, performance standards, and customer-service expectations.
  • Worked directly with food-processing and meatpacking operations and gained practical packaging experience involving Cryovac systems, labeling, package sizing, case quantities, box design, and product configuration for shipping and customer use.
  • Recipient of National Trainer of the Year and multiple top sales/performance awards.

District Manager - Sales & Recruiting at Aon Corporation (1987-12 – 1990-08)

  • Rapidly promoted based on sales performance and leadership; managed a three-county district, grew and retained established books of business, and led new-customer development.
  • Recruited, hired, trained, coached, and managed a team of 10-12 field sales professionals; directed daily/weekly sales activity, field coaching, performance management, and reporting.
  • Built relationships across rural and agricultural markets as well as broader commercial accounts, combining personal production with team leadership and recruiting.

Education

Business Administration & Marketing Studies – University of Wisconsin - La Crosse

Managing Distributor Sales Networks – American Management Association

Skills

COMMERCIAL EXECUTIVEBUSINESS DEVELOPMENTSALES LEADERSHIPMARKET DEVELOPMENT

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