Joanna Martyak

Results-driven healthcare executive with 25+ years of experience spanning clinical services sales, hospital program administration, community health outreach, and team management across Pennsylvania and surrounding states. Adept at building relationships with businesses, health systems, employers, and community partners to drive enrollment, referrals, and sustainable revenue. Brings a unique blend of on-the-ground operational experience in staffing, billing coordination, and clinical program oversight — combined with a high-performance sales track record.

Hospital Services Administrator at DaVita Kidney Care (2022-07 – Present)

• Oversees administration and coordination of dialysis services for a clinical team of 19 Registered Nurses and 3 Patient Care Technicians across two regional markets.
• Manages hospital partnerships at Conemaugh Hospital, UPMC Somerset, UPMC Carlisle, Holy Spirit Hospital, and Select Specialty — experience directly transferable to building GGC employer/health system partnerships.
• Ensures ongoing compliance, quality patient care, staffing standards, and billing coordination through active communication with hospital leadership.
• Directly responsible for office-level staffing, scheduling, clinical operations management, and performance oversight — core competencies for managing a GGC Enhanced Primary CARE Center.

Hospice Liaison at Amedisys (2020-08 – 2022-07)

• Generated monthly referrals and admissions through active outreach to physicians, hospitals, skilled nursing facilities, and community partners.
• Built and sustained relationships with new and existing referral accounts across an assigned territory — highly analogous to GGC's employer outreach and business recruitment model.
• Developed and executed territory-level marketing plans for hospice services targeting rural and underserved communities.
• Coordinated admissions logistics directly with patients and families navigating end-of-life care transitions.

National Director of Hospital Sales at Summit Diagnostics (2016-03 – 2020-08)

• Spearheaded partnerships with rural hospitals across Western PA to build on-site toxicology laboratory programs generating over $1 million in annual revenue per location.
• Established 12 new hospital accounts in 6 weeks — demonstrating exceptional speed-to-market business development execution.
• Generated nearly 2,000 toxicology samples per month within designated territory through disciplined account management and relationship cultivation.
• Managed a team of Account Managers across PA, WV, and OH, including hiring, training, performance management, and territory assignments.
• Worked directly with hospital C-Suite executives on managed care contracting and service agreements — CEO and Board-level relationship experience.
• Named Director of the Quarter, Q3 2019, for exceeding monthly performance targets.

Territory Sales Manager at Castle Medical (2015-10 – 2016-03)

• Marketed and sold analyzer systems and CLMA testing platforms to physicians, clinical staff, and hospital administrators across a Pittsburgh-to-Harrisburg territory.
• One of 34 Territory Sales Managers selected nationally to represent the company's laboratory solutions portfolio.

Regional Director, Donor Recruitment at American Red Cross (2014-01 – 2015-10)

• One of 19 Red Cross Regional Directors nationwide; accountable for the second-largest region in the country — a 7-state territory with an annual goal of 253,000 units of blood collected.
• Led and developed a team of 7 District Managers and 53 Account Managers focused on meeting monthly and annual collection goals through business partnership development.
• Managed a $500,000 annual marketing budget and led quarterly sales training programs for new staff.
• Successfully brought the combined region to its fiscal year goal for 2014–2015 through disciplined territory management and relationship building with health system partners.

Director, Donor Recruitment at American Red Cross (2012-09 – 2014-01)

• Delivered region to goal for Q3 and Q4 of the 2013–2014 fiscal year.

District Manager, Donor Recruitment at American Red Cross (2012-03 – 2012-09)

• Exceeded annual goal at 102% for the North Central and South Central Districts.

Business Development Consultant at SunStone Consulting, LLC (2009-07 – 2012-03)

• Recruited 5 health systems and clients through cold-call outreach, generating over $2 million in new sales within 6 months.
• Worked closely with C-Suite hospital administrators on revenue cycle evaluation engagements.

Senior Sales Representative at Sepracor Pharmaceuticals (2006-03 – 2009-07)

• Received "Exceeds Expectations" on all annual performance reviews.
• Advanced overall ranking from 37th to 5th out of 70 national representatives in 2008–2009.

Senior Sales Representative at Schering Pharmaceuticals (2004-01 – 2006-03)

Sales Representative at Bayer Healthcare (1999-03 – 2004-01)

Territory Recruiter at American Red Cross (1997-09 – 1999-03)

Master of Business Administration (MBA) – Saint Francis University

Bachelor of Arts in Communications, Marketing & Public Relations – University of Pittsburgh (1997-05)