José Landa

I am a strategic Business Development and Product Innovation professional with 10+ years of experience driving growth across the packaging, industrial manufacturing, and fresh‑produce sectors in the U.S. and Mexico. My background blends technical expertise in MAP packaging, rigid container development, and industrial design with a proven track record of multimillion‑dollar revenue growth, cross‑border operations, and high‑stakes client negotiation. I excel in roles that require both technical understanding and commercial execution, whether that’s developing new markets, supporting engineering teams, or leading product development initiatives.

I previously held an H‑1B visa, which makes me cap‑exempt and eligible for an immediate H‑1B transfer with Premium Processing. I’m currently seeking opportunities in Tucson and surrounding areas or remote roles where I can contribute to a company’s growth, stability, and innovation.

Sales & Development Manager

Sonora Packaging Arizona & Mexico Territory

Dec 2024 – Present

• Lead commercial strategy and oversee operations across sales, marketing, finance, and R&D.
• Directed development of proprietary rigid containers and top‑seal machinery for fresh‑produce applications.
• Launched sustainable packaging lines (sugarcane, fiber‑based) targeting U.S. retail and distribution markets.
• Built scalable commission and pricing models to protect margins and accelerate partner performance.
• Negotiated high‑value contracts and defended territorial rights in cross‑border commercial disputes.

Sales Specialist

PPC Flexible Packaging — U.S. & Mexico

Jan 2023 – Present

• Managed sales and technical support for the Northwest region, including Arizona and Mexico.
• Developed and executed strategic sales plans focused on territory growth, forecasting, and margin optimization.
• Conducted competitive analysis to identify market gaps and position PPC’s flexible packaging solutions.
• Negotiated pricing and long‑term agreements with CEOs, directors, and business owners.
• Collaborated with engineering and production teams to deliver customized packaging solutions.
• Achieved significant sales growth through strategic account development and consultative selling.

Post‑Harvest Sales Specialist

StePac L.A. Ltd — Tucson, AZ

Dec 2020 – Feb 2024

• Provided technical guidance on MAP solutions to growers, packers, and distributors across the Southwest.
• Ensured optimal post‑harvest handling to maximize shelf life and reduce shrink.
• Strengthened customer relationships through strategic port visits and on‑site technical support.

Sales Manager

Johnson Matthey — Tucson, AZ

May 2015 – Mar 2022

• Expanded regional territories through targeted sales initiatives and market research.
• Conducted pricing analysis and supported brand positioning through scientific validation.
• Managed customer relationships across Central America, Canada, and the U.S.
• Delivered consistent revenue growth through technical sales and account development.

Bachelor of Industrial Design

Universidad Autónoma del Estado de México

Focused on product development, 3D modeling, manufacturing processes, and user-centered design. This foundation in industrial design evolved into a career blending technical innovation, packaging engineering, and commercial strategy across the U.S. and Mexico.