Joyce L. Grayson

Executive Sales Leadership

Talent

Las Vegas, Clark0Member since March 3, 2023

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About

Leadership is my stage”

As an experienced Director with a high level of motivation and entrepreneurial spirit, I am effective in developing and executing strategic hospitality change management, coaching and training, sales and public relations campaigns for multiple teams, departments, and destinations. I have experienced continued success in building results driven teams, exceed budgets and goals and creating unparalleled customer loyalty and relationships. All the while, allowing the strengths of each team member to grow and be utilized, preparing them for job progression.

I am fortunate enough to have been in leadership roles in both Hotel Operations, Revenue/Reservations Management, Sales, Catering, Marketing and Event Management. This gives me a unique perspective on how a hotel operates, what drives revenue, understanding what pleases our guests, and how to appreciate and develop our team members for future roles. In addition to this, keeping at the forefront, what will create new tourism and visitors after Co-Vid 19.

As we know, business will never be the same, we can’t count on what we have always done. It’s time for a leap of faith!

SKILL SET

Proven success in developing, implementing & leading team goals for multiple properties, including Task Force assignments that gain financial results for the hotels.
Successfully brought new annual events to the Hotels and cities, increasing occupancies and generating meeting and food & beverage revenue for city wide events.
Maintaining a tourism recovery plan after Co-Vid 19 to continue to move forward, while becoming more sustainable and resilient.
Proven ability to capitalize on new business opportunities, uncover projects, shift share & ask for the business, has enabled me to deliver excellent revenue results, consistently exceeding sales goals.
Strong skill set in all aspects of Revenue Management, Yield Management, Budget Writing and Sales & Marketing Strategies.
Pre-Opening Sales Experience, Sales Task Force Trainer & Mentor, Conducted Operational Disruptions that could include discipline, termination, re-hiring, and re-training
Strategic planning to shift market share positively to grow revenues, as well as minimize department overhead.
Understanding why Sales Team Management and Customer Relationship Management carry the same important weight.

How do you take things to the next level? One must step up, move forward and take action!

Please contact me directly to discuss the opportunities that lie ahead. I am willing to relocate.

Regards,

Joyce L. Grayson

"I Dwell In Possibilities”

Experience

relevant experience

Executive Director of Hotel Sales and Events

July 2013-present

Aligned department vision, goals, and objectives with company strategy to achieve consistently high results
Leadership over Sales, Catering and Wedding Chapel to achieve up to 142% of goals in first year, exceeding all goals for seven years straight as an MGMRI hotel
Managed all City-Wide Convention Group Blocks
Took the lead in analytics research for the newly acquired 47-acre Las Vegas Festival Grounds, successfully booking numerous leasing contracts the first year totaling over $4,000,000.00 in new business revenue
Successfully established sales and contracting processes on large scale events for Las Vegas Festival Grounds.
Prepared and monitored all budgets and forecasts and presented projected revenues and results to Executive team
Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
Spearheaded change management and strategic turnaround for company during significant restructuring through the sale of hotel and downsizing of teams during the Covid 19 Pandemic.
Direct the planning and implementation of corporate sales initiatives across multiple departments.
Develop, implement, and measure the success of Financial Plans and Key Account Plans.
Made Strategic Actions with decisive flexibility

Regional Executive Director of Hotel Sales & Catering

Tropicana Laughlin, NV & River Palms Laughlin, NV

11/2011-6/2013

Supportive leadership role over two full-service casino hotels, selling 2500 + guest rooms, 36,000 Sq. Ft. of Indoor/Outdoor Event Space, including Sales, Catering, and Wedding Chapel
Achieved dramatic sales increase by skillfully managing relationships and initiative-taking sales approaches
Created and Managed Social media campaigns for annual Hotel events, the Wedding Chapel, and exclusive campaigns for Summer Music Festivals
Managed and contracted the annual RFP process, OTA’s and Wholesale.
Worked closely with the Marketing group to improve online presence, create annual events, and upgrade the loyalty program.
Managed social media and paid social media advertising
Formulated and presented innovative strategies to team members, executives, and customers to build foundation for successful sales plans
Trained all front desk, reservations and sales managers on current sales strategies that allowed them to close more business and create new revenue streams
Successfully lead teams for gaining new annual business that increased Hotels revenues by $750,000 in first year.
Direct the planning and implementation of corporate sales budgets and initiatives across multiple properties in the region.
Develop, implement, and measure the success of Financial Plans and Key Account Plans.
Made Strategic Actions with decisive flexibility

Director of Sales, Catering and Marketing

Residence Inn by Marriot

Interstate Hotels and Resorts

7/2003-11/2011

Residence Inn by Marriott Phoenix, AZ

9/2010-11/2011

Residence Inn by Marriott Lloyd center, Portland, OR

7/2003-10/2010

Managed sales promotions and marketing strategies on major social media sites.
Made strong use of creating online landing pages to drive extended stay business to our webpage. Search engine analytics used to attract the right customer base.
Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 127% in sales for Portland’s first year and 131% in sales in Phoenix
Collaborated with sales, marketing, and management teams to develop solutions and accomplish
Direct the planning and implementation of corporate sales budgets and initiatives across multiple departments.
Develop, implement, and measure the success of Financial Plans and Key Account Plans.

shared objectives.

Managed and contracted the annual RFP process, OTA’s and Wholesale.
Worked closely with the Marketing group to improve online presence, create annual events, and upgrade the loyalty program.
Trained all front desk, reservations and sales managers on new sales strategies that allowed them to close more business and create new revenue streams.
Worked closely with the Marketing group to improve online presence, create annual events, and upgrade the loyalty program.
Trained all front desk, reservations and sales managers on new sales strategies that allowed them to close more business and create new revenue streams.

Sales Task Force and Trainer (Dual Role)

9/2007-11/2011

Provided sales support and training to our sister hotels in need
Impact of improved Sales focus and training brought to bring revenue growth
Evaluated current online presence and marketing tools in place, gathered analytics for improved results.
Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness
Assessed skill gaps for employees in Hotel Operations and Sales departments and developed training courses to meet identified needs
Coordinated ongoing technical training in Sales Pro and provided development classes for staff members
Conducted Operational Disruptions that could include discipline, termination, re-hiring, and re-training
Direct the planning and implementation of corporate sales budgets and initiatives across multiple Hotels in the region
Develop, implement, and measure the success of Financial Plans and Key Account Plans.